Zoom Deals With Repercussions of Fame as Privacy Concerns Mount

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In Brief
  • Zoom has witnessed tremendous growth since the outbreak of coronavirus.

  • The firm has also witnessed backlash for its privacy features.

  • Authorities are beginning to ask questions.

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Zoom, the popular video conferencing app, has grown significantly in popularity over the past few weeks. With the coronavirus forcing companies and agencies to resort to video conferencing, the firm’s user base has risen dramatically.

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However, this increase in attention has also led to an increase in scrutiny. And as Zoom is beginning to discover, there’s hardly a way to have one without the other.

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Severe Privacy Violations

Millions of people now use Zoom’s popular “freemium” plan, which can hosts up to 100 people in a meeting. But, the vast majority of scrutiny aimed at Zoom concerns the platform and how it handles privacy.

Users have found some egregious privacy violations on the platform that are now threatening its credibility. In the past week alone, several reports have been filed online about the firm and how its platform seems to be making it easy for unsavory characters to break into chats and groups and wreak havoc. [The Verge]

Last week, Norwegian news source NRK reported that a local school was using the platform to host classes when an unidentified man gained access to the video call’s public link. This intruder went on to expose his genitals to the young children, thus forcing the school to delete the chat and cancel the lesson.

On Monday, Letitia James, New York Attorney General, sent a letter to the firm, asking if adequate privacy measures had been implemented in response to the complaints. The FBI also issued a warning to the public over “Zoombombing,” a term used to characterize when hackers break into a public video call and disrupt the flow of communication with pornographic images or some other unwanted content.

Zoom Should Have Seen This Coming

While Zoom has committed to improving its security standards and ensuring that chats are more impervious to these intrusions, the company is simply experiencing what many tech firms of its stature and size have experienced in the past. When you witness significant growth, the scrutiny will come.

A report from Motherboard disclosed that previous versions of the Zoom app sent analytics data to Facebook without users’ consent. The information included the time a user opens the app, time zones, location details, and the details of their device.

Another report confirmed that, contrary to what Zoom tells its users, it doesn’t use end-to-end encryption to protect chats and their history. The software has also been flagged in the past for exposing customers’ emails to strangers. [Vice]

The question, of course, is why Zoom didn’t foresee all of this backlash coming. It’s easy to chalk all of this to people trying to bring Zoom down and the fact that the company wouldn’t have been able to anticipate a global pandemic that would spur its meteoric rise.

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Based in the United Kingdom, Jimmy is an economic researcher with outstanding hands-on and heads-on experience in Macroeconomic finance analysis, forecasting and planning. He has honed his skills, having worked cross-continental as a finance analyst, which gives him inter-cultural experience. He currently has a strong passion for blockchain regulation and macroeconomic trends as it allows him peek under the global bonnet to see how the world works.

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