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UniSat Hits Record 9,600 Daily Users and 43% Market Share Following PIZZA Token Airdrop

2 mins
Updated by Lynn Wang
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In Brief

  • UniSat achieves 9,600 daily users and 43% market share after the PIZZA token airdrop.
  • The PIZZA token price surged post-airdrop, now stabilizing at 0.0001085 BTC ($7.52).
  • Industry experts see Bitcoin's transformation is driven by innovations in NFTs and DeFi.
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According to data from a Dune dashboard, UniSat, a leading Bitcoin service provider known for its Ordinals marketplace, recently achieved a milestone by recording nearly 9,600 unique daily users.

This marks a record high for the platform, highlighting its growing influence in the crypto community.

PIZZA Airdrop Fuels UniSat’s Recent Rise

Alongside this surge, UniSat captured 43% of the market share among Ordinals marketplaces on the same day. This is the first time since September 2023 that UniSat has surpassed the 40% market share. It outperforms competitors like OKX and Magic Eden, which previously dominated the market.

Read more: Top 5 BRC-20 Platforms To Trade Ordinals in 2024

Ordinals Marketplaces Market Share.
Ordinals Marketplaces Market Share. Source: Dune

Many attribute UniSat’s recent success to its latest airdrop of the BRC-20 token PIZZA. On May 22, UniSat announced the deployment of the 5-byte ticker ‘pizza’ and offered free “slices” of pizza to eligible addresses, which has been fully distributed today.

PIZZA’s price jumped from 0.00008910 BTC ($6.18) to 0.000116 BTC ($8.04) following the airdrop. However, it now stabilizes at 0.0001085 BTC ($7.52) at the time of writing.

PIZZA Price Performance.
PIZZA Price Performance. Source: UniSat

This development is particularly interesting given that Runes token standard transactions have outperformed BRC-20 and Ordinals transactions. As of June 8, Runes transactions totaled 120,781, while BRC-20 and Ordinals transactions totaled 53,129 and 920, respectively. This trend has been ongoing since at least mid-April.

Despite the rise of other token standards within the Bitcoin ecosystem, the success of PIZZA demonstrates Bitcoin’s evolution beyond a store of value. Innovations in non-fungible tokens (NFTs) and decentralized finance (DeFi) drive this transformation, as Franklin Templeton highlighted in its April report.

Read more: Bitcoin NFTs: Everything You Need To Know About Ordinals

“In the past year, Bitcoin innovation and development has seen a renaissance in activity. Positive momentum in innovation is primarily driven through Bitcoin NFTs, known as Ordinals, new fungible tokens standards such as BRC-20 and Runes, Bitcoin Layer-2s, and other Bitcoin DeFi primitives,” the asset management giant wrote.

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Lynn Wang
Lynn Wang is a seasoned journalist and content creator with over eight years of experience in digital marketing and cryptocurrency journalism. Her expertise lies in SEO strategy, blockchain technology, and Web3, where she has consistently delivered impactful content initiatives and engaged audiences effectively. Since January 2022, Lynn has been at the forefront of content and community efforts for BeInCrypto Indonesia. Under her leadership, the platform has witnessed remarkable growth,...
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