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UK Regulators Team Up With Sharon Gaffka To Warn ‘Finfluencers’ on Promoting Crypto Scams

2 mins
Updated by Kyle Baird
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In Brief

  • The U.K.’s FCA and ASA have teamed up with former Love Island contestant Sharon Gaffka to warn against promoting crypto scams.
  • The agencies have released a checklist relating to the guidelines.
  • The country’s financial authorities have been ramping up action against crypto advertising.
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The U.K.’s FCA and ASA are working with former Love Island contestant Sharon Gaffka to warn ‘finfluencers’ against promoting crypto scams.

Regulators in the United Kingdom are taking more action to prevent influencers from promoting crypto scams. This time, regulators have warned “finfluencers” against promoting crypto scams and get-rich-quick schemes.

Campaigns to Prevent Crypto Scams

The UK’s Financial Conduct Authority and Advertising Standards Authority have jointly worked together to launch a campaign to prevent these investments from recommending risky financial products. As part of their efforts, they are working with Sharon Gaffka, a former participant in the reality show Love Island.

An Infographic created by UK regulators to avoid promotion of crypto scams. Love Island star Sharon Gaffka is the latest one to team up with the authority: FCA
An Infographic on “Finfluencers:” FCA

Executive director of markets at the FCA Sarah Pritchard said of the campaign,

“We’ve seen more cases of influencers touting products that they shouldn’t be. They are often doing this without knowledge of the rules and without understanding of the harm they could cause to their followers. We want to work with influencers so they keep on the right side of the law, as this will also help protect people from being shown scams or investments that are too risky.”

The agencies have also released a checklist that eases the process. Authorities can sentence individuals who commit a criminal offense to up to two years in prison and an unlimited fine.

UK Regulators Scrutinize Crypto Advertising

The FCA has been ramping up its actions against bad actors in the crypto market. In particular, both it and the ASA have decided to clamp down on unlawful advertising.

In February, the agency released a notice about crypto promotions. Such promotions must be community by an FCA-authorised person, among other requirements. It’s a large step forward, as authorities feel that crypto assets have been too easily promoted in the country. Accused of ‘Misleading’ Advertising Practices

Among those companies that have gained the attention of U.K. regulators is, which was recently accused of “misleading” and “irresponsible” advertising practices. The ASA stated that there the company “failed to illustrate the risk of investing in non-fungible tokens.” may also face scrutiny from Australian regulators for similar reasons.

The development indicates that governments worldwide want to stamp out irresponsible advertising. It’s been a long time coming, as the world is gearing up toward broader crypto regulations.


In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content.

Rahul Nambiampurath
Rahul Nambiampurath's cryptocurrency journey first began in 2014 when he stumbled upon Satoshi's Bitcoin whitepaper. With a bachelor's degree in Commerce and an MBA in Finance...