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Twitter Loses its Most Active Users and Struggles to Keep Others: Report

2 mins
Updated by Nicole Buckler
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In Brief

  • The 10% of "most active" users represent 90% of Twitter activity
  • Twitter's internal report (seen by Reuters) says they know about the situation but don't want to make it public
  • Months ago, Elon Musk said that the social network "was dying."
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Twitter is struggling to maintain its strongest user base, according to an internal report revealed by Reuters.

Twitter’s “most active” members are losing interest as the social network is in “absolute decline.”

This is according to a report generated by Twitter staffers and seen by Reuters. The internal documents generated by Twitter said that “heavy tweeters” account for under 10% of monthly overall users. But these tweeters generate 90% of all tweets, and thus, half of the global revenue.

The staffer asked, “Where have all the tweeters gone?” in the internal document. They also said, “Heavy tweeters have been in absolute decline since the pandemic began.”

The report examined the number of frequent tweeters in English who showed interest in a topic. The study did not reach any conclusions as to why heavy users of the platform are declining.

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Heavy Tweeter

A “heavy tweeter” is defined as someone who logs in to the platform six or seven days a week and tweets about three to four times a week, the document said.

Musk thinks that the most popular people on the platform have abandoned ship.

According to Reuters, the microblogging site has not been forthcoming with its metrics. This is because the deadline to close the acquisition agreement for 44 billion dollars by Elon Musk was approaching.

Twitter and Elon Musk

Among the most followed on the platform are: Barack Obama, Justin Bieber, Katy Perry, Rihanna, Christiano Ronaldo, Tylor Swift, Lady Gaga, Elon Musk, among others.

Many people added their opinions to the thread as to why Twitter is dying.

Cryptocurrencies are a dominant topic

The topics of greatest interest on Twitter include cryptocurrencies. But there are other popular topics. These include “unsafe for work” adult content. Twitter is one social media platform that does allow nudity. However, content about news, sports and entertainment has decreased.

Previously, BeInCrypto reported the rumors that the company is developing its own wallet. This rumor was started by a well-known blogger, who tweeted that “Twitter is working on a prototype wallet that will support crypto deposits and withdrawals.”

In recent months, the platform introduced various new features related to the crypto world, such as cryptocurrency tipping. In November 2021, it began working with the integration of applications from the well-known world of decentralized finance (DeFi), and in January 2022 it began to allow users to place NFT images on their profiles.

Will all of these new initiatives (along with Elon Musk’s golden touch) be able to pull Twitter back from the brink?

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Eduardo V. Venegas
Eduardo Venegas is a journalist who lives in Mexico City. He is an enthusiast of numbers, finance, economics, new technologies and the blockchain ecosystem. He is a constant learner, music lover and curious reader. He graduated from The National Autonomous University of Mexico and currently divides his time between his own projects and writing about cryptoeconomics.