The TRUMP meme coin jumped 9% on Tuesday, ending months of steady declines. The surge followed a high-profile Nasdaq opening bell ceremony featuring Eric Trump and executives from World Liberty Financial (WLFI) and ALT5 Sigma.
The event marked ALT5 Sigma’s $1.5 billion deal to acquire WLFI tokens as part of a new corporate treasury strategy. The move will give ALT5 about 7.5% of WLFI’s total token supply.
Trump’s Crypto Ventures Continue to Expand
WLFI co-founder Zach Witkoff became chairman of ALT5’s board as part of the agreement. Eric Trump joined as a director, while other WLFI executives took advisory or observer roles.
TRUMP, a speculative meme coin with no direct corporate link to WLFI or ALT5, saw renewed interest after the public appearance. Traders viewed the Trump family’s visibility in a major crypto-related corporate deal as a bullish signal.
The token’s rebound follows months of downward pressure amid broader weakness in meme coin markets. However, the spike reflects sentiment-driven buying rather than changes in fundamentals.
WLFI, founded by the Trump family in 2024, is also the issuer of the USD1 stablecoin. The company has faced scrutiny over its ownership structure and foreign investment ties.
Meanwhile, the MELANIA meme coin also turned green today after several consecutive months of decline.
Despite the Trump family’s continued crypto expansions, these two meme coins have dropped from their grace. MELANIA lost nearly 100% from its January peak.
Also, ALT5’s decision to integrate WLFI tokens into its treasury aligns with a broader corporate trend of holding cryptocurrency on balance sheets.
The deal also gave some boost to ALT5’s stock price. After a week of decline, the stock has recovered 3% today after the Nasdaq bell ceremony.
It will be interesting to see how the market reacts when the WLFI tokens become tradable later this year. The speculation and hype around World Liberty Financial might potentially spill over to the President’s meme coin.
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