What to Look for in a Crypto PR Agency
A significant number of PR agencies have emerged in recent years and newcomers to the space may find it challenging to find trustworthy partners. Let’s explore the key criteria to consider when choosing an agency.
- Industry Expertise
Pay attention to the PR agency’s experience with other blockchain, DeFi, NFT, Web3, or other crypto-related projects. Typically, companies have a “Cases” or “Portfolio” section on their websites where you can find all the information about the clients they have worked with. The company should deeply understand all the nuances of the crypto industry to guide your startup to success in this competitive environment. - Understanding of Blockchain Technology
A PR agency should specialize in blockchain, meaning it must understand the fundamental terms of this sector—smart contracts, tokenomics, and much more. This is also a good indicator of how well the company understands trends in the crypto market, which is key to success. - Media Relationships
The responsibilities of PR agencies include drafting press releases and engaging with the media. A good agency should have publications in top-tier outlets such as BeInCrypto, Cointelegraph, CoinDesk, and others. If your target audience extends beyond the crypto community, check if they have connections with mainstream financial or tech media outlets. - Comprehensive Digital Experience
It’s also beneficial if your PR agency knows not only how to engage audiences on platforms like Twitter (X), Telegram, Discord, and Reddit, but also understands SEO, A/B testing, and the whole scope of brand building best practices — this is essential for running a successful advertising campaign. - Regulatory Knowledge
Compliance with regulatory requirements is one of the most critical conditions for thriving in the crypto market. Ensure that the PR agency’s team includes experienced lawyers and other regulatory specialists. - Strategy and Approach
Make sure the agency offers a tailored approach rather than generic solutions. Crypto projects often provide unique tools, and their PR strategy should be customized to align with specific goals. - Reputation and Reviews
Research the agency’s reputation. Read reviews from previous clients, especially those from crypto projects. Check if the agency has any negative cases or scandals associated with their work. - Budget and Service Costs
Compare the costs of services from different agencies, but don’t choose based solely on the “cheapest” option. The quality of a PR campaign can directly depend on the budget.
Ensure that the agency offers the best value for money.
How to Choose the Best Crypto PR Agency for Your Project
Now that you understand what to look for when choosing a PR agency let’s see how to actually do it. It’s not difficult—you can follow the steps outlined below:
- Compile a list of potential agencies.
- Visit the agencies’ websites and review their case studies.
- Reach out to projects that have worked with these agencies.
- Organize meetings or calls with agency representatives and ask specific questions about how they would promote your project.
- Request a detailed action plan from each agency and compare the proposals.
- Analyze how the agency promotes itself and its clients on social media.
- Start with a small project or short-term contract (e.g., 1-2 months).
- Regularly request reports on their progress and analyze key metrics.
Also, remember that communication and transparency are key indicators of a reliable partner.
Conclusion
Choosing the right PR agency can greatly influence the success of your project. As the crypto industry grows in 2025, standing out amidst regulatory challenges and increasing competition requires more than just new and creative technology—it demands a strategic, well-executed PR campaign.
When selecting a PR partner, prioritize agencies with proven industry expertise, a deep understanding of blockchain technology, and strong media relationships. Look for a team of real professionals who combine deep digital knowledge with regulatory compliance.
Investing in the PR agency means an investment in your project’s future. By following a structured selection process and focusing on long-term collaboration, you can ensure that your crypto project gains momentum.
Frequently Asked Questions (FAQs)
In 2025, a great crypto PR agency will stand out for its deep understanding of blockchain technologies, the ability to adapt to rapid industry changes and the use of a data-driven approach to optimize campaigns. It must have strong connections with media and influencers and offer global strategies that take local nuances into account. Transparency, compliance with regulatory norms and long-term client relationships will become key factors for success.
This information should be publicly available. PR agencies usually post data about their experience with other crypto projects on their websites.
A crypto PR agency should have well-established relationships with media for publishing press releases and other content they create for your project. They are also responsible for e-mail campaigns, community engagement, SEO best practices, social media and influencer marketing, and brand recognition.
Crypto PR agencies measure success through quantitative metrics (media coverage, social media engagement, website traffic, conversions) and qualitative indicators (brand sentiment and community feedback). They track ROI, analyze campaign performance and adjust strategies to achieve the project’s goals.
It all depends on the size of the crypto PR agency and its experience with other projects. Smaller companies can charge from $1,000 to $20,000 a month, while bigger ones might require up to $50,000 and more.
A crypto PR agency typically launches a campaign in 2 to 6 weeks, depending on the project’s complexity, the campaign’s scope and the preparation required.
Yes, one of the reasons why crypto projects turn to PR agencies is that they want to create a community. Such companies are also responsible for social media.
Expect professionally crafted texts that clearly and convincingly convey your project’s key messages. The agency should ensure targeted distribution to reputable media outlets, blogs and journalists.
Yes, crypto PR agencies are highly beneficial for ICO and token listing promotions. They help create awareness, build credibility and attract investors by crafting targeted campaigns, securing media coverage and leveraging influencer partnerships.
Crypto PR agencies differ from traditional ones in their deep understanding of blockchain technologies, the crypto market and its regulatory nuances. They focus on digital platforms like X, Telegram, and Discord, and engage with crypto-oriented audiences, including investors and developers. Their strategies are tailored to the unique needs of crypto projects, such as ICOs, token listings, and promotion in niche media.