American new periodical TIME magazine is looking for a Chief Financial Officer (CFO), who is open to Bitcoin and cryptocurrencies, according to a job listing posted on LinkedIn.
“The media industry is undergoing a rapid evolution, and TIME is seeking a Chief Financial Officer who can help guide its transformation,” the role description begins. Responsibilities include financial reporting as well as managing the company’s cash, investments, and budget.
However, the company is clearly seeking someone with more progressive views of how to approach these needs. Among qualifications such as 7+ years of executive experience, and understanding advanced accounting, regulatory issues, and tax planning, the listing includes comfort with Bitcoin and cryptocurrencies.” This portends that TIME may be among the next group of major brands to adopt cryptocurrency investments.
TIME’s NFTs
This speculation has only been encouraged by TIME entering the crypto sphere in another way. Additionally, on March 22, the magazine announced it would be releasing three iconic covers as non-fungible tokens (NFTs). Inspired by the original 1966 cover ‘Is God Dead?’, the next asks ‘Is Truth Dead?’, about Donald Trump’s tenure, and most recently ‘Is Fiat Dead?’
The first two covers triggered lively debate when they were first released, as is likely the intention for the most recent cover. Despite not being nearly as familiar to the common reader as God or Truth, fiat currencies are currently facing a similar crisis that TIME’s editors want to address.
“I love the idea that its meaning isn’t clear to the casual viewer – much like the crazy, lucrative world of NFTs,” says TIME Creative Director D.W. Pine.
The NFTs are available individually or as a collection on cryptocurrency marketplace SuperRare. The auction is currently open and will run until March 24.
In 2018, Salesforce CEO Marc Benioff bought TIME. His technological background and entrepreneurial perspective are likely responsible for its current approach to cryptocurrencies and NFTs.
This month, the Associated Press (AP) news organization sold the first NFT of its own. The digital artwork commemorated the AP calling a US election on the blockchain for the first time. Many more news agencies will likely continue to commemorate social and cultural landmarks through NFTs.
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