A survey has revealed that 75% of U.S. retail businesses plan to accept payment in crypto or stablecoins within the next two years.
And more than half of retailers with a turnover of over $500 million are currently spending more than $1 million to build the necessary infrastructure to support acceptance.
Deloitte, in conjunction with PayPal, polled 2,000 senior executives at U.S. retail organizations between Dec 2 and Dec 16 last year, but the results have only just been published.
According to the survey, 85% of respondents anticipate “that digital currency payments will be ubiquitous in our industry in 5 years” while expecting their suppliers to accept cryptocurrencies and/or stablecoins.
Furthermore, 47% classed cryptocurrency payments as a “very high priority.”
Customers driving crypto adoption
The adoption of crypto payments is being driven by customer interest, with 64% of merchants reporting their customers showing a growing interest in paying in crypto.
Of those merchants already accepting crypto, 93% reported a positive impact on metrics.
Almost half expect adoption will improve customer experience, and 40% hope their brand would be considered “cutting edge.”
Among the challenges to adoption cited by merchants are the security of the payments system (43%) changing regulations (37%), volatility (36%), and a lack of sufficient budget (30%).
Markets have seen huge declines since Nov 2021, when the markets were at their best, but Deloitte’s survey shows massive hope for the industry on a broader level.
Deloitte said it expects “continued education” would create further clarity for regulators, allowing wider adoption across a broader set of products and services.
“Respondents understand the value and benefits of such capability and have taken steps toward enablement,” the survey concluded.
The executives polled were from the cosmetics, digital goods, electronics, fashion, food and beverages, home and garden, hospitality and leisure, personal and household goods, services, and transportation sectors.
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