Rumble, Canada’s largest video-sharing platform with over 50 million users, has announced its first Bitcoin purchase as part of its financial reserve strategy.
The company invested $20 million and indicated plans to expand its Bitcoin holdings in the future. This move reflects a growing trend among public companies adopting Bitcoin as a reserve asset.
Rumble Joins a Growing List of Public Companies Buying Bitcoin
Following the announcement, Rumble’s stock surged by more than 5%. The publicly traded and valued at $3.6 billion company joins a list of other firms integrating Bitcoin into their financial strategies.
These include MicroStrategy, Semler Scientific, Marathon Digital, and Metaplanet, which have all implemented similar approaches.
Rumble initially outlined its Bitcoin strategy in November 2024. The platform’s CEO, Chris Pavlovski, reportedly discussed it with MicroStrategy’s Michael Saylor. This latest purchase marks the company’s first tangible step in that direction.
The move aligns with a broader market trend of publicly listed companies adopting Bitcoin as a reserve asset. These firms are increasingly being regarded as proxies for Bitcoin, attracting attention amid Bitcoin’s accelerating growth throughout the past year.
Rumble’s Bitcoin purchase comes shortly after a significant investment from Tether, the leading stablecoin issuer. In December, Tether committed $775 million to Rumble.
Tether has experienced substantial growth, with profits surpassing $10 billion in 2024. It also announced plans to relocate its headquarters to El Salvador because of its crypto-friendly policies.
Additionally, El Salvador’s president, Nayib Bukele, has invited Rumble to establish operations in the country, potentially aligning with its expanding Bitcoin strategy.
Meanwhile, other companies are ramping up their Bitcoin purchases. Marathon Digital (MARA) recently added $1.1 billion in Bitcoin to its reserves.
Overall, MicroStrategy, by far, remains the largest BTC holder among publicly listed firms. Its stock soared by over 700% last year, driven by its aggressive Bitcoin acquisitions. The firm was also added to the illusive Nasdaq-100 due to this remarkable growth.
Public companies like Rumble are now following suit, seeking to replicate similar success through strategic investments in Bitcoin.
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