Vivien Lin brings a wealth of experience and expertise to her dual roles as Chief Product Officer (CPO) at BingX, a leading cryptocurrency exchange, and Head of BingX Labs. Having nearly a decade of experience in trading, product management, and market development, Vivien has been instrumental in shaping the strategic direction and growth of BingX.

As the Chief Product Officer of BingX, Vivien oversees the development and enhancement of the platform’s products and services. Her responsibilities include driving product innovation, improving user experience, and ensuring that BingX’s offerings meet the evolving needs of its diverse user base. Under her leadership, BingX has introduced several cutting-edge features that have significantly enhanced trading efficiency and user engagement. Vivien’s strategic vision and dedication to excellence continue to propel BingX to the forefront of the cryptocurrency exchange industry.

As the new Head of BingX Labs, Vivien is set to drive the mission of identifying and supporting promising web3 projects. BingX Labs aims to provide comprehensive support, from technical assistance and market making to strategic partnerships and investment coordination. By leveraging BingX’s extensive user base, data and market insights, Vivien is committed to bringing quality assets to the BingX ecosystem, enhancing the overall trading experience for users, and fostering the growth of innovative Web3 projects.

Early Life

Vivien pursued her degree in Finance during college years, followed by an academic sabbatical where she explored the fields of Psychology and Computer Science. This interdisciplinary study has provided her with a blended perspective of financial acumen, insights into human behavior and technological innovation.

Education

The University of Hong Kong.

Professional Journey

Vivien spent nine years in investment banks, some well known houses such as Morgan Stanley, BNP and Deutsche Bank. 

She traded structured products and crafted investment solutions for institutions looking to tap into international markets for funding. 

Before joining the team at BingX, she was with another top crypto platform, leading their financial product division.

Beginning of the Crypto/Web3 Journey

Shifting from the well-established corridors of investment banking to the dynamic realm of cryptocurrency is a journey brimming with unique incentives. It’s where traditional finance meets the cutting-edge of fintech, offering an arena ripe for innovation and influential strides. In crypto, one’s role transcends the conventional, offering a platform for direct impact and shaping of an industry still writing its rules. This sector thrives on an entrepreneurial verve, a stark contrast to the more measured pace of banking, fostering an environment where creativity and strategic thinking are paramount. Culturally, it’s a leap from the regimented to the revolutionary, embracing a rhythm of rapid evolution and openness to novel ideas. Moreover, the financial landscape of crypto, teeming with growth and potential, presents lucrative opportunities often unparalleled in the mature banking sphere. For those drawn to challenges and eager to play a pivotal role in an emerging financial frontier, the transition to cryptocurrency offers compelling professional enrichment.

Vision and Philosophy

As the Chief Product Officer, her goal is to uplift the cryptocurrency industry by focusing on quality, innovation, and real-world use. While new projects pop up daily, many still don’t offer true value to users. To fix this, we created BingX Labs to find and support teams and projects that share our vision of sustainable growth and user-focused solutions.

We work with a commitment to excellence and teamwork. For us, innovation isn’t just about technology; it’s about making products that meet real user needs. Relying only on token listings for revenue can limit growth. Instead, we push for developing applications that offer real value, with or without blockchain, ensuring projects can attract and keep users over time.

The cryptocurrency industry’s future depends on evolving from speculative trading to becoming part of daily life. By supporting projects that provide real utility and diversifying business models, we can drive long-term growth. Our aim goes beyond facilitating transactions; we want to lead the industry toward a future where cryptocurrency powers meaningful applications. By doing this, we hope to build a stronger, more impactful industry that thrives for years to come.

Contributions to the Industry

Vivien started in investment banking, where her focus on trading not only expanded her firm’s market reach but also sharpened her risk management skills and deepened her understanding of trading systems. This foundational experience proved invaluable when she transitioned to the crypto industry, where she played a pivotal role in designing financial systems for unified margin and crypto loans early in her tenure at a crypto exchange.

In the realms of equity and forex, Vivien specialized in creating structured products for high-net-worth clients. This expertise was instrumental in developing strategies that addressed the complex needs of these clients, further honing her skills in product development and client service.

Driven by the potential to innovate within a rapidly evolving field, Vivien moved into the cryptocurrency industry in 2020. As Chief Product Officer, she launched BingX Labs, an initiative dedicated to supporting high-quality projects that align with their vision of sustainable growth and real-world utility. This initiative has been crucial in positioning BingX as a leader in fostering meaningful blockchain solutions.

Her background in traditional financial firms has endowed her with a deep understanding of the needs of institutional investors and professional traders. This insight has been essential in enhancing their service offerings and designing products that resonate with these key market segments.

In addition to her hands-on roles, Vivien has actively contributed to industry discussions through her involvement in professional boards and associations. Her career has been marked by leveraging her diverse experiences to drive innovation, improve user experiences, and build a more resilient and impactful financial ecosystem.

Legacy and Future Prospects

Building a Healthy Ecosystem:
Vivien Lin is dedicated to creating a balanced, sustainable ecosystem in which projects, users, and institutions can thrive together. By prioritizing trust, transparency, and collaboration, she aims to construct a resilient environment that fosters long-term growth and innovation. This vision encapsulates her commitment to ensuring that the ecosystem not only survives but flourishes in an ever-evolving market landscape.

Bringing Value to Our Community by Identifying Quality Assets:
In a market teeming with new ventures, Vivien’s mission focuses on identifying and promoting quality assets that deliver genuine utility. By carefully selecting these assets, she protects users from potential risks and empowers them to make well-informed decisions. This approach is pivotal in fostering trust and confidence in the platform, ensuring that it stands out as a reliable and valuable resource for its users.

Building a Win-Win Situation with Institutions, Community Users, and Projects:
Vivien believes that collaboration is essential for success. Her strategy involves creating a synergistic environment where institutions, community users, and projects all derive substantial benefits. Partnering with institutions brings market stability, while users gain access to top-tier projects, creating a value-rich experience for every stakeholder involved.

Building a User-Centric Platform and Providing a Rewarding Trading Experience:
The cornerstone of her platform’s success is its user-centric approach, which aims to deliver a seamless and rewarding trading experience. Vivien places a high priority on user experience, striving to cultivate a loyal, engaged user base. This focus is crucial for driving the platform’s long-term growth and sustainability, ensuring that it remains competitive and relevant in the fast-paced world of cryptocurrency trading.