Paris Hilton is partnering with The Sandbox, a decentralized gaming virtual world tonight to throw shapes and spin tunes. Paris is (according to Paris) an entrepreneur, an international fashion icon, a DJ, and a Web3 early adopter.
Hilton will do a special DJ set at The Sandbox’s immersive metaverse experience in Austin during SXSW tonight. Paris, appearing as her voxel avatar, will be dragging her followers with her to indulge in all things fashion, music, and animals.
Hilton says she is the highest-paid female DJ in the world. The NFT aficionado has spent her most recent New Year’s Eve in the metaverse. Or, her avatar did. Hilton said, “I’m so excited and honored to be a part of this important moment for The Sandbox. I am a huge believer in the metaverse and the way Web3 technologies are empowering creators, gamers, and artists. It’s such an important movement and community that I’m proud to be a part of. I can’t wait for people to see what amazing experiences The Sandbox and I bring together to the metaverse.”
Paris Hilton Credentials
Hilton comes 7th on Fortune nfty-50’s most influential list. The NFT fan has been making and collecting NFTs since early 2020. She now owns over 1500 NFTs. She holds an advisor role in blockchain project Origin Protocol. It is hoped that with global icons like Hilton entering the metaverse, this will lead to the mainstream following the icons they recognize into virtual worlds.
Arthur Madrid, is the CEO of The Sandbox. “This is an exciting moment for The Sandbox. As a globally recognized icon in music and fashion and an early Web3 early adopter and entrepreneur, Paris Hilton’s presence in The Sandbox metaverse signals increasing mainstream adoption. The Sandbox is also excited to welcome Paris’ wide array of fans into The Sandbox metaverse. We’re looking forward to building unique gamified experiences on Paris’ LAND; be ready to visit her new palace in the metaverse!”
Paris Hilton joins over 200 existing celeb partnerships already collaborating with the Sandbox. This includes Snoop Dogg, Adidas, Ubisoft, Gucci, Warner Music Group, The Walking Dead, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties.
The Sandbox is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand. The Sandbox IP that has more than 40 million global installs on mobile.
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