Shares of Opendoor Technologies (OPEN) rose 14.4% to $9.28 on October 6, after CEO Kaz Nejatian confirmed the company plans to enable Bitcoin payments for home purchases. The announcement fueled optimism among crypto investors and marked a key step toward mainstream adoption of digital currencies in real estate.
The update comes as Opendoor’s stock continues an extraordinary rebound, gaining over 480% year-to-date. The market’s reaction suggests growing confidence that integrating cryptocurrency could attract new buyers and accelerate transactions across the platform.
Opendoor’s Bitcoin Move Shakes Real Estate
Opendoor operates a digital real estate platform that buys, renovates, and sells homes directly to consumers. The model allows the company to manage transactions internally, making it possible to convert Bitcoin into US dollars without requiring individual sellers to handle crypto.
SponsoredIn a post on X, Nejatian said, “We will. Just need to prioritize it,” confirming Bitcoin payments are now on the company’s roadmap. Analysts view this as a strategic expansion that aligns Opendoor with broader trends in crypto-backed property transactions.
The company’s crypto pivot follows a major leadership reshuffle in September. Kaz Nejatian, formerly Shopify’s chief operating officer, took over as CEO, while co-founders Keith Rabois and Eric Wu returned to the board. Analysts say the team brings a focus on operational efficiency and disciplined growth.
In the second quarter of 2025, Opendoor reported $1.6 billion in revenue and narrowed its net loss to $29 million, marking its first positive EBITDA in three years. With new leadership, improving fundamentals, and a bold step toward crypto integration, Opendoor is emerging as one of the few traditional real estate players ready to bridge the gap between Bitcoin and brick-and-mortar assets.
Global Real Estate Shifts to Crypto Adoption
Opendoor’s move comes as blockchain adoption accelerates across the global property market. According to a 2025 report by Deloitte, tokenized real estate assets could surpass $4 trillion by 2035, a tenfold increase from today’s levels. The World Economic Forum also estimates that 10% of global GDP could be stored on blockchain by 2030, underscoring the growing role of digital ledgers in real asset management.
Data from Propy, a blockchain-based transaction platform, shows over $4 billion in real estate deals completed on-chain since 2017, including properties in California, Florida, and Dubai. These transactions demonstrate that blockchain systems can handle legal documentation and escrow functions without traditional intermediaries.
In Europe and the Middle East, luxury developers such as DAMAC Properties and RAK Properties have begun accepting Bitcoin and Ethereum for property purchases. Christie’s International Real Estate and Sotheby’s Concierge Auctions have similarly facilitated multimillion-dollar crypto transactions, signaling rising institutional acceptance.
Blockchain-based smart contracts automate title transfers, streamline escrow, and reduce closing times by as much as 60%, according to PwC’s Global Real Estate Blockchain Report (2024). The technology also enables fractional ownership and 24/7 transaction visibility, reducing fraud risk and improving transparency.
Still, regulatory clarity remains uneven. The European Union’s MiCA framework and US FinCEN guidelines are gradually addressing compliance gaps, but many regions lack standardized reporting for digital asset transactions.
