The New York Times’ Research and Development team have an ambitious plan to take on the proliferation of misinformation in online news publishing. This so-called “News Provenance Project” will leverage the immutable and decentralized qualities of a blockchain data storage system to provide extensive metadata on media published with news stories.

According to a post from the project’s website, the team aims to create an industry-wide solution that allows readers and viewers of content to check the authenticity of media accompanying online news stories quickly.

The post states that there are inconsistencies between the data a news organization possesses about any photographs and videos they publish and the information that a reader has access to. This is particularly true with media shared online.