“The evaluation of these types of data can reveal sensitive information about a user, such as preferred news publications, interest in specific health conditions, sexual preferences, or religious beliefs.”
Hardly Net NeutralThe laws currently in place in the EU are designed to protect sensitive user information from ISPs and other entities. Nevertheless, companies are able to use the data gathered from these sources to channel and prioritize traffic and pricing based on user information. This allows companies to generate revenue by offering and charging for faster processing times. What’s more, in prioritizing traffic, some users receive far less quality service for equal pricing. In the end, companies are able to create and control content and data flow to maximize profitability. While business is certainly all about profits, the morality of such controls has been called into question. The internet is, by its nature, decentralized. To charge for access at different speeds and levels based on a particular user’s profile violates that principle.
Decentralize for NeutralityWhile the current EU legal climate prohibits these practices, the complexity of the data being transferred makes policing the companies difficult at best. The answer, according to some, is to begin providing decentralized solutions for internet access. Instead of generating profits by user profiling, a decentralized ISP would allow users access to the internet without divulging private information. In this way, profits would be redirected back into the system, drastically reducing the cost of internet access for all. What’s more, it would normalize the pricing for all entities regardless of profile. Blockchain technology is designed to do just that. By replacing third-party entities with technological solutions, blockchain links users together in a peer-to-peer structure. In such a system, neutrality is guaranteed by the technology and its built-in barriers to centralized control. Do you think the EU should do a better job of policing net neutrality or is such a thing just a pipe dream? Could blockchain systems solve the problem through decentralization? Let us know your thoughts in the comments below!
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