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Time Spent at Desk Is Unimportant: Managing Global Teams with Performance Focus and Goal Alignment

5 mins
Updated by Shilpa Lama
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The art of managing a diverse and distributed global team is an essential skill and a critical element of organizational success. The antiquated notion that productivity can be measured by the time spent hunched over a desk is fading rapidly.

Instead, a new paradigm has emerged, focusing on performance, clear goals, and expectations. This innovative approach values output over input, achievement over effort, and results over time.

This shift in perspective brings with it a need for robust and meaningful metrics – Key Performance Indicators (KPIs). KPIs serve as a compass, guiding organizations toward their goals while revealing areas for improvement. 

However, all KPIs are not created equal, and identifying the right ones can make the difference between thriving and just surviving.

  • Clear goals and expectations: Clarity in defining objectives is a fundamental building block in the path to success. Without clear goals, a team is like a ship at sea without a destination. To successfully navigate the complexities of global team management, one must ensure that team members understand what is expected of them.
  • KPIs for process evaluation and improvement: KPIs serve as a tool for evaluating progress, identifying bottlenecks, and highlighting areas for improvement. When designed and used correctly, they can transform a team’s performance, boosting productivity and fostering continuous improvement.
  • Characteristics of effective KPIs: A good KPI is much more than just a number. It reflects strategic objectives, a driver of action, and a key to unlock potential. It’s essential to understand the characteristics that define effective KPIs – relevancy, quantifiability, simplicity, and actionable insights, to name a few.

Communicating effectively in a remote environment

Communication, both verbal and non-verbal, is the cornerstone of any team. Its importance is magnified in remote work environments. Let’s break down why:

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  • Verbal communication: In a remote setup, clarity of verbal communication is paramount. Ensuring everyone understands the team’s objectives, individual roles, and specific tasks is vital. Regular check-ins, team meetings, and one-on-one sessions should use reliable digital communication platforms. By incorporating clear and concise language, misunderstandings can be minimized.
  • Non-verbal communication: Remote work often deprives us of those subtle non-verbal cues we naturally pick up in face-to-face interactions. To fill this gap, we should utilize tools and platforms with features like video calling and reactions (emojis, likes, etc.) to emulate these cues and maintain a more ‘human’ connection. Even encouraging turning on video during meetings can enhance understanding and connection between team members.

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Strengthening team bonding in a virtual setting

With the right approach, remote work can actually strengthen team relationships rather than dilute them. Here’s how you can enhance team bonding:

  • Online social hours: Creating opportunities for team members to interact on a non-work-related level can be invaluable in building rapport and fostering a sense of unity. Virtual coffee breaks, happy hours, or even ‘watercooler’ Slack channels can serve as an excellent platform for employees to connect, share personal stories, and laugh.
  • Remote team games: Online games or team challenges are a brilliant way to strengthen relationships and build a strong team culture. Trivia, virtual escape rooms, or even online multiplayer games can enhance team collaboration, encourage problem-solving, and make your team members relax, get loose, and be creative.

By focusing on these areas, you can create an environment where employees feel connected, valued, and motivated to contribute their best work, irrespective of geographical boundaries. As we embrace remote work, we must always focus on fostering a performance-oriented and goal-aligned culture over counting hours at a desk.

Embracing a culture of constructive feedback

Embracing a culture of constructive feedback is akin to committing to continuous improvement. A culture that values feedback is one where employees feel valued, heard, and encouraged to grow. The feedback process should ideally look and feel like this:

  • Employees should be encouraged to provide feedback to their peers and supervisors. This fosters a two-way street of open communication vital for any thriving business environment.
  • Regular feedback sessions should be conducted, wherein team members can learn from their mistakes, understand their strengths, and improve their weaknesses.
  • Feedback should be specific and action-oriented, pointing out what needs to change and how it can be changed effectively. This will enable employees to turn criticism into constructive action.

Meritocracy and transparency

Meritocracy and transparency are the linchpins of a high-performing global team. When employees see that hard work, competence, and performance are consistently rewarded, it fosters a sense of fairness, motivation, and productivity.

  • Regularly share the metrics and criteria used to evaluate performance. Transparency about what is valued and rewarded fosters trust and clarity, reducing uncertainty and fear.
  • A meritocratic environment ensures that opportunities are equally available to everyone, irrespective of location or schedule, which is especially important for global teams.
  • Publicly recognize and reward outstanding performance. Make it clear, open and public for the whole team or department. This not only motivates the achiever but also inspires others in the team.

Avoiding micromanagement

While monitoring progress and providing guidance is important, micromanaging can stifle initiative and erode trust. Here are a few strategies to avoid micromanagement while still maintaining effective oversight:

  • Set clear, measurable goals and expectations upfront. Use platforms that offer transparency on progress towards goals.
  • Trust your team to do their jobs. Remember, you hired them for their skills and expertise. Let them do what they do best, and even let them make mistakes. That’s how they will learn and grow.
  • Utilize technology to monitor task progress rather than people. Platforms like Asana, Trello, Monday, Notion and more can provide updates on project status, allowing you to step back while staying informed.

Collaboration and project management tools

Collaboration and project management tools are the lifeblood of remote and global teams. They foster a digital workspace that transcends geographical boundaries and time zones, enabling effective teamwork and communication.

  • Task management tools: As mentioned before, platforms like Asana, Trello, or Jira enable teams to manage tasks efficiently, track progress, and visualize workflow. They also incorporate features like tagging for easy searchability and deadline reminders, making project management seamless and organized.
  • Communication platforms: Slack, Microsoft Teams, or Discord offer robust communication ecosystems that integrate instant messaging, file sharing, and video calling. They also support various plugins and integrations, enabling teams to customize their workspace per their needs.
  • File sharing and collaboration: Tools like Google Workspace and Microsoft 365 offer cloud-based solutions for real-time collaboration on documents, spreadsheets, and presentations. They also act as centralized repositories for file storage, ensuring everyone on the team can access the same data.

Data analytics for performance tracking

Using data analytics to track performance is crucial in managing global teams, as it provides quantitative insights into individual and team productivity.

  • Performance metrics: Tools like Zoho Analytics, Tableau, and Looker can help to analyze key performance indicators (KPIs) like task completion rate, time taken to complete tasks, and more.
  • Engagement analytics: Platforms like Peakon and Culture Amp can measure team engagement and satisfaction, critical elements affecting productivity. These tools provide actionable insights to improve the work environment and motivate employees.

Time tracking: For roles where tracking time spent on tasks is relevant, tools like Toggl and Harvest can be instrumental. They can provide insights into work patterns and help identify areas for efficiency improvement.

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In compliance with the Trust Project guidelines, this opinion article presents the author’s perspective and may not necessarily reflect the views of BeInCrypto. BeInCrypto remains committed to transparent reporting and upholding the highest standards of journalism. Readers are advised to verify information independently and consult with a professional before making decisions based on this content.

Alena Afanaseva
Alena Afanaseva is one of the co-founders, permanent leaders and motivators of the BeInCrypto team. As a well-known Russian Financial Analyst in the past and a former Managing...