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Influencer & Digital Marketing Manager
at NFI
over 1 year ago | 1404 views | 38 applications

About the company

NFI is a platform that makes it possible for every designer and creator to create Non-Fungible Items powered by blockchain technology. Non-Fungible Items are 3D NFT items that can be integrated an individual's life in social media and extended reality. NFI takes NFT beyond 2D.

Job Summary

Your key areas of responsibility will be the following:

Communication and PR: In charge of brand’s overall annual brand communication strategy and plan. Product launch campaign conception and execution brand ambassador/ celebrity collaboration. Solid insight regarding celebrity analysis reflecting both awareness building & commercial driven. Support trade marketing activations, such as new door opening and live-streaming. Strong internal & external communication skill, work closely with brand/multi-functional/global/fashion house for proposal & reporting. PR/EPR daily communication with print & online press for brand/product exposure

Media: By campaign media/social budget planning and execution leading, co-work with media agency/ internal media team to achieve awareness, engagement, sampling and traffic driven to the business. Traditional , innovation digital and social media planning and tracking. Strong sense of digital media trends, sensitive to the competitor & industry newness. Media deep dive and competitor monitoring. Work closely with EC & media team for TMALL IP campaign. EC marketing activity and content development to win KCP.

Social Media: Manage brand owned social platform Beauty WeChat /Redbook/Douyin. Monthly& campaign based social platform review of social buzz & growth. Solid knowledge regarding social measurements and industry benchmark Strong copywriting capability to lead social content angles and directions. Maintain in-house influencer pool for the brand, paid & unpaid celebrity, KOL, KOC maintenance on multi social platforms

Requirements 6+ years of relevant work experience in cosmetics/ beauty industry Digital, PR experience and event execution is a must. Fluent in English (excellent spelling and grammar) and strong in communication, for efficient collaboration with various stakeholders across the company. Positive working attitude and good team spirit Excellent communication skill Good oral and written English High efficiency & strong multi task management skill Quick-learner, Proactive, Passion for growth

Why Join Us Do something meaningful; Be a part of the future of blockchain technology and leading company in the industry Fast moving, challenging and unique business problems International work environment and flat organisation Great career development opportunities in a growing company Possibility for relocation and international transfers mid-career Competitive salary Flexible working hours, Casual work attire

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