Responsibilities

📍 Strategy & Positioning 📍Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical. 📍Develop value propositions that differentiate our platform in a competitive global market. 📍Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. 📍Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. 📍Work closely with product managers to align on roadmap priorities and customer feedback loops.

Requirements

📍3-to-5 years of experience in product marketing: ideally crypto background 📍Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably. 📍Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert. 📍Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action. 📍Analytical mindset with proficiency in marketing analytics and user research. 📍Experience in regulated industries or financial services is a plus. 📍Bonus: Crypto native or familiarity with community-led growth.

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