A web3-focused online social media influencer with 135,700 followers announced the termination of his contract with Gala Games’ content creator program.
Speculation surrounds the possibility of Martinez’s termination being linked to talking about token prices. Meanwhile, the website indicates that signing up for the content creator program takes under two minutes.
Influencer Will Not Turn Back Away from Gala Games Community
Web3 influencer Jesus Martinez has explained to his followers that he intends to continue creating content on Gala Games despite his content not being monetized by the gaming giant anymore:
“I had created a video showing my commitment to the Gala community & I’m going to keep that With or without Gala Games support, I will make sure that my community gets the information they need & continue to come to me for.”
However, Martinez emphasizes that he never took on the creator program for compensation purposes, so the termination hasn’t financially impacted him.
Comments on X suggested that Martinez might be pointing towards specific crypto tokens and their prices. However, Gala Games has not confirmed these allegations.
Read more: How Can Crypto Marketers Use Twitter (X) to Their Advantage?
Meanwhile, in a YouTube video, Martinez indicated that Gala Games has been attempting to move away from “return-on-investment” content creators for some time now.
Martinez’s lengthy post saw positivity from his following. Several users stated that he is one of the “hardest workers in the space,” while others said how much Martinez does for Gala.
Younger Crypto Holders Want Transparency from Influencers
However, there appears to be an audience that consistently favors positivity and optimistic price predictions for every cryptocurrency.
One segment, particularly among younger individuals, leans towards a more transparent and balanced approach to crypto marketing.
Read more: Crypto Marketing Truth: Advertising Cannot Buy Results
This is especially true for crypto, given its volatile markets and the amount of bad actors seen in the space in recent years.
Last year, BeInCrypto reported that YouTube stands as the reigning king among Gen Z’s preferred platforms. However, Instagram, TikTok, and Snapchat all boast significant Gen Z presence.
Therefore, crypto marketers must use multi-platform campaigns to reach this diverse audience effectively.
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