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Jack Dorsey Backed Decentralized Social Media Protocol Bluesky Gets 30,000 Signups in 48 Hours

2 mins
Updated by Ali M.
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In Brief

  • Developers can use the AT protocol to build large-scale decentralized social media applications.
  • Jack Dorsey announced in 2019 that Twitter is funding a small project, later known as Bluesky.
  • Bluesky aims to drive evolution from platforms to protocol by offering portability, scale, and trust.
  • promo

Bluesky, a decentralized social media protocol, gets 30,000+ signups for the waitlist for its beta version. What does it offer?

Bluesky announced the waitlist through their official Twitter account on Tuesday. The social media app will be built on The Authenticated Transfer (AT) Protocol. Jack Dorsey, the co-founder and former CEO of Twitter, later quote retweeted the announcement. Due to overwhelming interest from the community, the signups reached a temporary limit on the mailing list. Users were not able to signup until there was a fix.

The birth of Bluesky

Jack Dorsey tweeted in Dec 2019 that they are funding a small independent team to develop an open and decentralized standard for social media. He further said that the goal of Twitter is to be a client of this protocol.

Jay Graber, a crypto developer, announced that she would lead Bluesky in Aug 2021. The Bluesky entity then started operating independently from Twitter.

What is AT Protocol?

Bluesky is building the AT Protocol, a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience. Large-scale distributed social applications can be built using the protocol.

Jack Dorsey mentioned that anyone, even the competitor DeSo, could use the protocol.

Source: Twitter

What does Bluesky offer?

Bluesky’s mission is to drive evolution from platforms to protocols. They offer portability, scale, and trust.

  1. Portability

    Bluesky wants to build a protocol that allows users to switch between apps without losing their data or the connection they built there. If someone wants to stop using YouTube and switch to TikTok, they cannot take all their YouTube videos or any other data to TikTok without manually uploading them. Bluesky wants to offer this portability for identity, data, payments, and other services.
  2. Scale

    Apps built on Web3 struggle to give the scale at par with Web2. Even some Web2 applications crash when there is high traffic. Web2 Social networking platform like Twitter offers a global experience currently. However, Web3 struggles to bring that scale. Bluesky wants to bring that scale to decentralized architecture.
  3. Trust

    Every social media platforms have its algorithm to decide what comes up in a user’s feed. The platforms also need to manage spam and abuses. The centralized algorithm may have biases on how a particular type of content is propagated on the platform. As social media platforms significantly influence individuals’ lives, users need to know how the algorithms perform.

    Bluesky wants to work towards a transparent and verifiable system through which users can know how the algorithm works or what is going on under the hood. They will allow the users to adjust their experience.

The community believes that Bluesky can make the predatory machine-learning algorithms at Meta suffer.

Got something to say about Bluesky or anything else? Please write to us or join the discussion on our Telegram channel. You can also catch us on Tik Tok, Facebook, or Twitter.


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Harsh Notariya
Harsh Notariya is a journalist and crypto expert that excels in delivering the latest Web3 and Crypto News. Previously, as a Growth Marketer at Sporty and a Community Consultant at Totality Corp, he significantly boosted community engagement and followers. Harsh also crafted engaging content for top crypto influencer Shivam Chhuneja, blending meme references for an educational yet fun experience. His versatile skills make him a notable figure in crypto journalism.
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