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Illuvium DAO Tries to Avoid ‘Scam by Association’ With Three Arrows’ Su Zhu

2 mins
Updated by Geraint Price
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In Brief

  • Illuvium's CEO has announced a gaming battle with 3AC co-founder, Su Zhu.
  • The community fears the proposal is a PR stunt.
  • The proposal has received four approvals and zero declines. The deadline for voting is Mar. 1.
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The Illuvium decentralized autonomous organization (DAO) is voting on a proposal to stop the project’s association with 3AC co-founder Su Zhu.

The Web3 gaming universe Illuvium’s community wants to cancel the D1sk Battle with Three Arrows Capital (3AC) co-founder Su Zhu. The council member believes that a direct connection with the controversial figure, Zhu brings the risk of “scam by association.”

Zhu and Kyle Davies were the founders of 3AC, the crypto hedge fund which collapsed last June after it was unable to meet margin calls. Three Arrows then failed to repay money loaned from cryptocurrency broker Voyager Digital, which precipitated Voyager’s collapse the following month.

Kieran Warwick, the Chief Executive Officer of Illuvium, announced a match with Zhu for the Illuvium: Beyond non-fungible token (NFT) collectible game. The move has led some to question whether the CEO is planning a PR stunt to leverage Zhu’s social media presence.

Zhu Risking the Reputation of Illuvium DAO

The proposal to cancel Zhu reads, “Illuvium has constantly sought an image of being different and doing things right. The original presented “battle” not only places an Illuvium co-founder in direct connection with a controversial figure, but does so with the perception of an invitation from the DAO, on a stage provided by the DAO.”

So far, the proposal has received four approvals and zero declines from those having voting powers. The deadline for voting is Mar. 1.

Illuvium DAO Proposal
Source: snapshot

CEO Wants to Build PR Narrative

The proposal has sparked debate amongst the Illuvium Discord community. Some believe that it is not a “big deal,” but a friendly competition. In contrast, others argue that Zhu’s ethos is completely different from what Illuvium DAO promotes.

A community member, Animositas | Ani Knows, writes, “I don’t care what he or anyone else does personally but to link our brand to him will do damage to Illuvium.”

Warwick eventually addressed the debate with his perspectives. He believed that the community would eventually block the battle, allowing them to build a PR narrative for the Illuvitar launch.

However, if the community did not block the battle, it would still draw attention to the project by the association with Zhu.

Illuvium founder explains his PR intentions with Su Zhu association.
Source: Discord

Zhu recently launched a marketplace, OPNX, that will allow users to trade claims for funds stuck on bankrupt exchanges. The co-founder still remains unresponsive to calls for cooperation from 3AC liquidators.

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In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content.

Harsh Notariya
Harsh started investing in crypto during the 2021 bull market. He took the opportunity of the market crash in May to learn more about Bitcoin and blockchain technology. Since...