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Democratizing Fine Art: How Angelo is Challenging Industry Giants

5 mins
Updated by Dirk van Haaster
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Editorial Note: The following content does not reflect the views or opinions of BeInCrypto. It is provided for informational purposes only and should not be interpreted as financial advice. Please conduct your own research before making any investment decisions.

With a huge valuation of $2 trillion, the global art market is an arena of wealth and prestige. Yet, despite its impressiveness, the market remains dominated by giants like Sotheby’s and Christie’s, accounting for a staggering $14 billion in sales. However, new visionaries are emerging, daring to reshape the contours of the art world.

The art industry’s powerhouses, network dynamics, and market structure are limiting the exposure and growth opportunities for emerging artists and small galleries. 

The strength of fine art as a trading volume is evident, particularly in the face of economic shocks, with a growing trend towards online trading since 2020. However, this shift has not resolved the challenges of limited exposure and difficult market entry for many artists.

Angelo steps onto the stage with a bold and transformative vision: democratizing the future of fine art. Rooted in a unique ecosystem, Angelo invites artists, collectors, and art enthusiasts to come together in a space where art becomes accessible, tradeable, and approachable. 

The drive behind Angelo is clear – to create an inclusive environment that breaks down the barriers of the traditional art world, fostering growth and exposure for artists at every stage of their careers.

The SocialFi Revolution: Angelo’s Core

Angelo is innovating the art world by blending it with Social-Fi elements. Live streams, gamification, and exclusive early access are just a few of the ways Angelo is revolutionizing how we engage with art and artists. This unique approach brings the art world to life, offering users a dynamic and interactive experience.

At the heart of Angelo’s ecosystem is a commitment to empowerment and inclusivity. Artists gain narrative control, enjoying broader exposure and a direct connection with their audience. 

Angelo delivers a captivating art experience, spanning from the exploration of emerging talent to a close-up view of an artist’s creative journey. 

At its core, Angelo is dedicated to fostering community. The platform establishes deep, impactful connections between artists and art collectors, ensuring that every member has the opportunity to engage.

This platform goes beyond mere transactions, focusing instead on developing relationships, unraveling the stories behind each artwork, and integrating users into a community that cherishes and supports fine art and its creators.

Art collectors gain insight into the artists’ backgrounds, gain access to a wider array of Art Tokens, and establish a bond with the artists that surpasses the conventional exchange. Conversely, artists discover a venue to display their works, engage with their audience, and obtain the necessary support to grow.


The Innovative Solution: Bridging Physical and Digital

Angelo stands at the forefront of revolutionizing the art world by seamlessly blending the physical with the digital. By leveraging blockchain technology, Angelo ensures the art’s authenticity from its origin to its tokenization, and through to the auctioning process on Launchpad.

Upon sourcing art from select dealers, galleries, and artists with a focus on contemporary and emerging talent, Angelo’s art team embarks on a rigorous authentication process. They scrutinize each artwork to verify its origin, authenticity, and value. 

During the launch phase, only authentic artwork from verified sellers will be accepted on Angelo, laying a foundation of trust and integrity in the platform’s ecosystem. Following this phase, Angelo will transition to a community-driven verification system, further empowering users and upholding the decentralized vision of the platform.

Platform Features

Angelo’s platform provides a comprehensive Art Token trading experience. Launchpad allows artists and collectors to sell tokenized art directly, while Marketplace offers a space for token holders to trade their Art Tokens.

While Angelo does offer trading features, it is important to note that the platform emphasizes the community and experiential aspects of art ownership over the trading element. However, traders can still benefit from price appreciation and volatility on Marketplace if demand for certain artworks rises.

  • Launchpad: This is the initial sale where artists auction their tokenized art directly to collectors on the platform. Artists retain 100% of the listing price, ensuring they receive the full value of their work.
  • Marketplace: This secondary market provides liquidity and flexibility, allowing art token holders to trade their holdings with other members. 

Token Utility

Angelo’s ecosystem revolves around the $ANGELO token, which will be launching during Q1 next year. It will primarily serve as a trading currency, and a rewards currency for gamification features. 

Angelo also introduces us to their Patron Club, a tiered system offering varying levels of benefits to token holders. The higher the tier, the greater the perks, ranging from exclusive access to artworks and artists, to invitations to in-person events.

Art Token Benefits

Holding Art Tokens on Angelo is not just about collecting and trading; it’s about being part of an exclusive community and enjoying tangible advantages:

  • Exclusive Events: Attend private viewings, artist meet-and-greets, and art world parties.
  • Early Access: Get early access to artworks and artists, ensuring you never miss out on coveted pieces.
  • Community Building: Engage with a vibrant community of artists, collectors, and art enthusiasts.

Assuring Authenticity: Angelo’s Commitment

Angelo has a determined commitment to authenticity and regulatory compliance. The platform implements strong trust and safety measures to ensure every artwork is genuine and every transaction is secure.

Trust and Safety Measures

Rigorous Art Review: Angelo’s art team carefully reviews each artist and artwork before listing. Over time, this process will transition to a community-led approach, further democratizing the inner workings of the art world.

Secure Art Storage: All physical artworks are securely stored and insured, providing peace of mind for both artists and collectors.

Setting Angelo Apart: A Renaissance for the Art World

With a global art market valued at $2 trillion, Angelo is distinguishing itself in the competitive art marketplace through its innovative use of SocialFi, seamlessly blending social networking and decentralized finance to create a unique and engaging user experience. 

This approach not only enhances the social aspect of art collection and appreciation but also democratizes access to financial opportunities, ensuring that users at all levels can participate and benefit. 

In doing so, Angelo is not just a marketplace; it is an inclusive community where art, social networking and finance converge, setting it apart from traditional platforms and establishing a new standard in the art world.

To welcome new users to its vibrant community, Angelo is offering a $10 SignUp voucher, applicable across the platform. With this gesture, Angelo is inviting everyone to become a part of this art revolution.

Furthermore, Angelo has constructed its platform primarily through self-funding, opting not to rely on token-fueled sales to finance their concept but for a “build it and they will come approach.” Additionally, Angelo stands out as one of the pioneering companies in tokenizing physical art, and it is positioning itself to be regulated within the EU space.

Envisioning Tomorrow: Angelo’s Place in the Future of Art

The art market is on the verge of transformative change, primarily driven by a significant move toward online trading, a trend accelerated by the 2020 pandemic. Angelo is poised to play a pivotal role in this evolving landscape, providing a digital platform for physical art, fostering a new generation of art collectors, and navigating the anticipated shifts in the art world.

As we look to the future, Angelo stands as an innovator in the art community, embracing technological advances, and evolving with the times. From the metaverse to increased regulations, Angelo is ready to navigate the changes, ensuring that art remains accessible, valuable, and community-driven.


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Dirk van Haaster
With over four years of specialized work experience in the crypto space, Dirk has gained significant expertise in producing written content for the Web3 ecosystem. Dirk earned his Master's in Strategic Management from the renowned Erasmus University in Rotterdam, where he graduated with cum laude distinction. This academic background equips him with a unique blend of strategic thinking and analytical skills, which he successfully applies to navigate the world of blockchain technologies.