Welcome to another edition of BeInCrypto’s “Voices of Crypto”. In this installment, we explore the crucial shift from a world of crypto ownership to one of genuine crypto usage. We extend our sincere gratitude to a distinguished group of industry leaders who have shared their invaluable insights on this topic. Special thanks to:
- Kevin Lee, chief business officer of Gate
- Bernie Blume, CEO of Xandeum Labs
- Eowyn Chen, CEO of Trust Wallet
- Jeff Ko, chief research analyst at CoinEx
- Monty Metzger, founder and CEO of LCX
- Griffin Ardern, head of BloFin research and options desk
- Sam Elfarra, eco dev PMO and community spokesperson at the TRON DAO
- Vugar Usi Zade, chief operating officer of Bitget
- Vivien Lin, chief product officer and head of BingX Labs
For years, the crypto industry has been defined by a niche group of early adopters, speculators, and enthusiasts, the “crypto owners.” Their focus has often been on trading, asset appreciation, and the philosophical underpinnings of decentralization.
However, the next phase of growth requires a fundamental shift, a pivot toward the “crypto user.” This transition is not about holding digital assets; it’s about seamlessly using them to solve real-world problems and enhance daily life.
This is the central thesis of mass adoption, and it hinges on a revolution in user experience, the widespread utility of stablecoins, and the creation of intuitive platforms that can onboard the next billion users.
SponsoredThe UX revolution: From code to companion
The primary barrier to mainstream adoption has always been complexity. The concepts of seed phrases, gas fees, and private keys are alienating to a typical user accustomed to the simplicity of modern apps. To overcome this, the crypto world must prioritize seamless design.
As Monty C. M. Metzger, founder and CEO of LCX, puts it:
“Mass adoption starts when crypto feels like finance, not software. At LCX, we’re removing friction so users can onboard, discover, and transact without needing to understand the tech.” This requires a complete re-imagining of the user interface.”
Wallets, for instance, will evolve from mere storage tools into intuitive guides for the web3 ecosystem.
Eowyn Chen, CEO of Trust Wallet, highlights this crucial evolution, noting that wallets must become “intuitive web3 companions — guiding users through transactions, surfacing the right DApps, and abstracting away technical hurdles like gas fees or chain switching.”
This isn’t just a design problem; it’s a technical one with a clear solution, Account Abstraction. Kevin Lee, chief business officer of Gate, believes this is central to the shift. By enabling smart contract wallets, this technology can introduce features long taken for granted in traditional finance, such as social recovery, automated limits, and the use of familiar biometric or passkey logins instead of complex seed phrases.
As Lee states, “The guiding principle is clear, crypto apps must deliver the seamless usability of traditional apps while offering superior functionality.”
With over 85% of users accessing crypto via mobile, the interfaces must match the polish of top fintech apps, ensuring that the technology disappears and the utility shines through.
Vivien Lin, chief product officer and head of BingX Labs, said that one of the biggest challenges in web3 is usability.
“The technology is powerful, but it often feels designed for developers rather than for people. To make crypto as intuitive as traditional apps, we need simpler interfaces, smarter wallets, and clearer onboarding flows. Wallets should manage complexity in the background, not force users to think about networks or gas fees.”
“DApp discovery needs to evolve to help users find trustworthy apps without the need for endless research. At BingX, our philosophy is to empower users by making complex systems easy to digest and use, whether they’re beginners or seasoned professionals. True adoption happens when technology disappears into a seamless experience.”
Vugar, the COO of Bitget, a prominent voice in the crypto community, adds to this point:
Sponsored Sponsored“The real hurdle isn’t the tech; it’s the psychological barrier of self-custody. Our mission is to build user interfaces so intuitive that they empower users, rather than intimidate them. We need to make the responsibility of owning your own money feel like a privilege, not a burden, and that’s done through design that builds trust at every step.”
CoinEx chief research analyst Jeff Ko further pointed out that the core pain point today is not just technical complexity, but liquidity fragmentation across cross-chain and layer-2 networks. Even with more intuitive wallets and account abstraction, if assets cannot flow efficiently between different networks, the user experience will still be hindered.
Therefore, what the industry needs is not just more cross-chain bridges, but native interoperability protocols that can aggregate liquidity pools and enable instant, secure asset transfers.
Stablecoins: The ‘killer app’ that is already here
While the search for a new “killer app” continues, many in the industry agree that it has already arrived in the form of stablecoins. These digital assets, pegged to fiat currencies, solve the critical problem of volatility and are proving to be the most powerful driver of real-world adoption.
Vugar Usi Zade believes their impact extends far beyond simple payments:
“Stablecoins are not just a technological upgrade for transactions; they are a geopolitical tool for financial inclusion. They give individuals and businesses in regions with unstable local currencies a direct bridge to a stable, globally accepted digital dollar, bypassing capital controls and legacy financial institutions that have historically underserved them.”
Meanwhile, Vivien Lin said stablecoins are one of the most practical use cases for crypto:
“They make cross-border payments faster, cheaper, and more inclusive. But adoption isn’t just about technology, it’s about user confidence. To reach everyday people, stablecoin apps need to feel familiar, with simple payment flows, transparent conversion rates, and clear security assurances.”
“It’s the same principle we follow at BingX: designing for trust and clarity so users understand the value without needing to understand the code. If we want crypto to power global payments, the experience must serve everyone, not just professionals, but families, freelancers, and small businesses alike.”
Kevin Lee from Gate identifies stablecoins as the “killer app” for payments, capable of reducing settlement costs in e-commerce and bypassing slow, costly banking systems in global remittances. This is a sentiment shared by Monty C. M. Metzger of LCX, who emphasizes that stablecoins “unlock instant, low-cost, cross-border payments, something legacy systems still fail to deliver.”
SponsoredThe difference between traditional and crypto-native payment rails is stark. Griffin Ardern, head of research at BloFin, provides a compelling comparison. While large-value transfers via SWIFT can take days and incur significant fees, stablecoins can reduce transfer times to minutes or even seconds.
Furthermore, the inherent traceability of blockchain technology makes meeting compliance requirements far more cost-effective.
Networks designed for efficiency, like TRON, are demonstrating this potential at scale. As Sam Elfarra, Eco Dev PMO and Community Spokesperson at the TRON DAO explains, their technical advantages, with fees typically under $0.01 and confirmation times in seconds, have made them a leading network for web3 payments.
This is enabling stablecoins to become an integral part of day-to-day activities, from e-commerce to microtransactions. Sam Elfarra concludes:
“This will further drive adoption as businesses recognize the benefits of lower transaction costs, faster settlement times, and the ability to transact across borders without relying on traditional systems.”
With stablecoin transaction volume reaching an astonishing $30 trillion in 2024, their role is no longer theoretical; it is a global reality.
Onboarding the next billion: The race for distribution and killer apps
To bring crypto to the masses, the industry needs better on-ramps. The promise of specialized app stores and web3-ready devices is that they can provide curated, secure, and seamless experiences. As Kevin Lee states, these innovations are “poised to bring the next billion users into crypto by packaging security and discovery into seamless experiences.”
Monty C. M. Metzger of LCX agrees, noting that these tools will open the door to the next billion users “only if they feel as seamless as today’s mobile apps.”
Vivien Lin said crypto app stores and Web3-enabled devices represent an exciting next step, bringing decentralized tools closer to everyday use.
Sponsored Sponsored“By curating quality apps and integrating blockchain functions directly into devices, they lower the barrier to entry. But the challenges remain the same: scalability, usability, and awareness. Many people still don’t see how these systems fit into their daily lives.”
“The key is to build experiences that are not only transparent and secure but also accessible to every type of user, from first-timers to experts.”
However, a major challenge remains: distribution. Lee points out that until these innovations are integrated into major mainstream platforms like Apple, Samsung, or popular browsers, their reach will remain limited. This challenge is compounded by the fact that the industry is still searching for a truly compelling use case.
As Jeff Ko, chief research analyst at CoinEx, argues, the market remains largely speculation-driven, and “web3 lacks a compelling ‘killer app’ that outperforms web2 counterparts.”
This is the core of the problem, one that Bernie Blume, CEO of Xandeum Labs, succinctly captures: “Crypto needs to move out of ‘Finance Only’ (trading, memecoins), and evolve into providing real utility.”
The path to mass adoption is not just about building better platforms; it’s about building something on those platforms that people genuinely need and want to use. This requires addressing regulatory uncertainty, establishing interoperability standards, and closing the significant education gap between web2 expectations and web3 capabilities.
Vugar Usi Zade also believes that the solution lies beyond technology:
“We can build the most beautiful interfaces and the fastest networks, but without a grassroots effort to educate and build community, we won’t achieve mass adoption. The ‘killer app’ isn’t just a product; it’s the sense of shared ownership and empowerment that people feel when they finally understand why this technology matters to them.”
Conclusion: From a frontier to a global foundation
The journey from “crypto owners” to “crypto users” is the greatest challenge and opportunity the industry faces. This transition is about building the foundation for the next era of a global financial system. The path forward has three pillars.
First, a UX revolution must make crypto feel like finance, not software. Second, stablecoins must continue to prove their worth as a practical, stable, and efficient tool for global payments.
Finally, the industry must focus on creating compelling use cases and fostering the community and education needed to truly bridge the gap between web2 expectations and web3 capabilities. The future of crypto isn’t a race for price; it is a race for relevance.
