We will place cookies in any browser or device visiting these websites.
What is a Cookie?
A cookie is a small piece of data sent from a web page and stored in a user’s web browser, mobile phone or another device. Cookies enable many of the functionalities on our websites and help us enhance a smooth user experience. We use the term “first-party cookies” for cookies set by us and the term “third-party cookies” for cookies set by third-party technology vendors.
Below we list different categories of cookies that we use on our websites. For each category, we also list most often used tools.
1. Strictly necessary cookies
Our website needs these cookies to work correctly. They enable some basic functionalities, such as buying on-line, using logged-in services or chatting with our customer service. These cookies do not store any personally identifiable information.
WordPress (first-party cookies)
Wordpress is a content management system providing users access to content to be displayed in their browsers.
Google reCAPTCHA (third-party cookies)
Google reCAPTCHA helps protect our services from spam and abuse by keeping automated software out of our services.
2. Performance & user experience cookies
These cookies collect anonymous information that helps us understand how visitors interact with our website. They allow us to improve user experience and offer more relevant content, and they enable our website to remember information that changes the way it works or looks. These cookies do not store any information that can be used to directly identify a person, but they can be used to identify a person indirectly together with other information we have about you. This is done on an aggregated level for statistical purposes.
Google Optimize (first-party cookies)
Google Optimize is a tool used for A/B testing, scroll depth analysis, click analysis etc. When we use Visual Website Optimizer we are making sure that no personal data is collected. Cookies set by this tool is eg used to make sure that the same user interface variant is displayed for each visit if a user is participating in a design experiment.
Google Analytics (first-party cookies)
Google Analytics cookies register a unique ID and collect statistical about how the visitor uses the web site. It also tracks the user across devices and marketing channels and collects data about the visitor’s devices. Google Analytics does not store any information that can be used to directly identify a person, but it can be used to identify a person indirectly together with other information we have about you.
3. Advertising & targeting cookies
These cookies are set by advertising and targeting platforms. They are used for understanding visitors’ interests and offering more relevant and personalized experiences. You will see ads on third-party websites based on your behavior and interests on our site. These cookies do not store any directly identifiable personal information, but they may identify your browser and internet device. If you do not allow these cookies, the advertising you see will be less relevant to you.
Doubleclick / Google Ads (third-party cookies)
Doubleclick is a subsidiary of Google and an ad platform for digital advertising. It is also used to collect data to measure the effect of advertising and can be used to identify user groups to target digital advertising to, based on data about previous visits on a website.
Facebook (third-party cookies)
A social media platform that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
Youtube (third-party cookies)
A video sharing service that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
4. Advanced analytics & targeting
Within this category we use online identifiers to enrich your online behavioral statistics with information we have about you to provide us better understanding of user behavior. This information is used for advanced analytics, advertising and targeted marketing purposes. Your data is never sold to third parties and is only used to either improve your experience by providing more relevant content or avoiding to provide irrelevant content. Within this category we don’t use any additional or other tools than already listed in the other categories.