eToro, a trailblazer in social investing, was established in January 2007 with a mission to make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions. The company has its headquarters in Israel.
The founding group of three entrepreneurs had the goal of disrupting the trade industry. Their ideal world was one in which trading and investing were both easy and transparent for everyone. They believed in the power of shared knowledge and created an investment community built around social collaboration and investor education.
eToro has since grown into a leading trading and investing platform that empowers its users to grow their knowledge and wealth as part of a global community. The platform is designed to provide the tools needed to grow knowledge and wealth, embodying the company’s belief that we can become more successful by investing together.
Vision and Mission
eToro was founded with the vision of a world where everyone can trade and invest in a simple and transparent way. The company believes in the power of shared knowledge and has built an investment community around social collaboration and investor education.
eToro’s goal is to transform the way people invest. They want to provide people the tools they need to manage their money, learn about investing, and make wise choices in the fast-paced world of finance.
What Sets eToro Apart
Several factors set eToro apart from its competitors:
Innovative Social Trading Features
eToro introduced the world’s first social investing platform, enabling anyone in the world to join the fintech revolution by copying other successful traders using the innovative CopyTrader feature. This feature has attracted global attention, winning Finovate Europe Best of Show for 2011.
User-Friendly Mobile App
eToro provides a powerful, lightweight mobile app that allows users to perform any action on the platform on the go. Whether using an Apple or Android smartphone, clients can trade financial assets online, manage their portfolios, and stay updated with the latest news.
Zero Commission Stocks
In a bold move, eToro introduced 0% commission stocks to the world, setting users free of commission. This means that no additional fee has been charged on top of the market spread, making investing more accessible to a wider audience.
Disclaimer: eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 74% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.