Binance-backed online travel booking platform Travala.com, known for accepting crypto payments, is reportedly exploring an acquisition offer at a valuation of $100 million.
Although nothing has been confirmed yet, Travala’s advisors have been consulting with other major travel platforms regarding a potential acquisition deal.
Travala Explores Potential Sale
The future ownership of Travala.com, a popular blockchain-based travel booking platform with a vast product selection, is uncertain as the company considers a possible acquisition.
According to reports, Booking.com initially considered a possible acquisition of Travala but ultimately decided not to pursue it. Discussions with other potential buyers are ongoing.
However, a successful sale is not guaranteed at the current stage, and the company may ultimately choose to remain independent.
Founded in 2017, Travala.com is a travel booking platform offering over 3 million travel products in more than 230 countries. It accepts payments from various cryptocurrencies, including its native token, AVA.
Industry sources indicate that Travala could be valued at over $100 million in an acquisition. The company’s strong financial performance supports this valuation estimate.
Travala generated revenue exceeding $100 million in the previous year, and industry analysts anticipate significant revenue growth in 2025. The expectations are largely driven by factors such as the increasing adoption of cryptocurrency payments and the growing popularity of blockchain-based travel services.
As a significant shareholder in Travala.com, Binance’s position will influence any potential company acquisition. The crypto exchange’s approval is likely to be necessary for the deal to proceed.
A Strong Financial Year
Last month, Travala’s AVA token experienced a 300% price increase within an hour after former Binance CEO Changpeng Zhao (CZ) revealed that Binance had invested in the crypto travel platform before the pandemic.
The announcement coincided with Travala’s milestone of surpassing $100 million in gross annual revenue, a significant jump from $59.6 million in 2023.
The company attributed this growth to increased flight and hotel bookings, which customers can pay for using over 100 cryptocurrencies.
However, since its record rally, Travala’s AVA price has struggled to sustain momentum. The token’s market cap has since fallen to $48.7 million from its $180 million peak on December 13.
Regardless, Travala has introduced many innovations in decentralized travel since its inception. In 2021, Travala.com launched Dtravel, a decentralized travel booking platform that competes with Airbnb.
Dtravel operates on a blockchain and allows homeowners and renters to share platform ownership through the TRVL token. This token grants users ownership and voting rights in the platform’s governance. Dtravel is currently available on Ethereum and Binance Smart Chain.
Also, earlier today, Solana integrated with the platform to allow stablecoin payments with USDC and USDT.
In 2020, Travala.com entered into a strategic partnership with Viator, a leading provider of tours and activities and a subsidiary of Tripadvisor. This partnership significantly expanded the range of travel options available to Travala.com users.
However, in the past three years, the company’s growth initiatives have been rather slow. This is because larger travel platforms continue to dominate popularity with extensive deals.
So, a potential acquisition might actually help the Travala brand accelerate its growth.
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