DeFine Art completed the biggest video NFT drop in Asia in partnership with American YouTuber Bart Baker.
The Asia-focused non-fungible token platform sold 8 NFTs for a total of 103.5 ether (ETH), roughly $190,000. This is the largest NFT sale in Asia so far. The auction was open for 24 hours between March 29 and March 30. Seven of the NFTs were some of Baker’s most popular videos. He currently has nearly 10 million subscribers on YouTube.
The eighth one, called ‘The Bart Baker Experience,’ was individually sold for 80 ETH. The winner of the NFT will get to make a video with Baker, which will be distributed across his social media channels, and minted into an NFT itself.
The Bart Baker Experience
The auction’s webpage touts Baker as “the No.1 American influencer in all of China with over 25 million social media followers”. Baker originally came to prominence on YouTube. His music video parodies garnered tens of millions of views apiece. However, YouTube began toning down content featured by its algorithm to appeal to advertisers. This adversely affected Baker’s viewership and his revenue. After that, Baker transitioned to the Chinese market.
Currently, he makes his living by translating and singing Chinese songs for his Chinese followers. Seven of the NFTs sold by DeFine Art feature some of the most popular of these videos. As a result, Baker’s popularity and the success of these auctions could contribute to the growing popularity of NFTs in Asia.
DeFine Art’s Push in Asia
DeFine Art is a decentralized NFT platform that supports Asia’s broader NFT ecosystem. The marketplace features auctions, Initial NFT Offerings (INO), on-chain exhibition, and DeFi modules that enable NFT assets’ tokenization into more liquid financial assets.
DeFine Art held its first auction last month. On March 19, South Korean artist Mari Kim sold an NFT of her artwork ‘Missing and Found’ for 288 ETH. The auction started with an initial bid of 25 ETH.