The new play-to-earn model is revolutionizing the videogame industry, and Axie Infinity has become one of the pioneers that have achieved great success. The game is based on blockchain and non-fungible tokens (NFT) and wishes to expand and reinforce its presence in Portugal, Spain and Latin America.
To achieve this it has signed an alliance with Bit2Me, one of the biggest Spanish cryptocurrency–based financial technology services platforms, to nourish its presence in those regions.
Because of this strategic alliance, Bit2Me will be one of the AXS exchange partners for players in Southern Europe and LATAM. Players of the blockchain game will have all the advantages offered by the platform, such as telephone support in Spanish and Portuguese by native agents, among other aspects.
Bit2Me strengthening Axie Infinity ecosystem
BeInCrypto contacted Koh Onozawa, CEO of B2M (Native token of Bit2Me), for more details. According to Onozawa, the co-founder of Axie Infinity, Jeffrey Zirlin, mentioned that he is personally interested in the markets of Portugal and Spain due to the high demand these countries are building up. Latin America is one of its strongholds, achieving mass adoption and where Axie Infinity seeks to consolidate even more. For some Latin American players of Axie Infinity, the revenue obtained by playing the game represents their main source of income.
Onozawa highlighted that the current exchange from fiat to cryptocurrencies in Bit2Me is only available with the euro, however, he stressed that the team is working hard so that the direct exchange from fiat currencies from Latin American countries will also be supported soon. This may be the key point for this alliance according to Onozawa:
“Bit2Me is proud to be one of their partners in helping these players in Southern Europe and LATAM with their fiat on/off ramps, as well as their community building activities. Thank you to Jeffery Zirlin, co-founder of Axie Infinity for having us play a part in our journey towards more web3 adoption”
According to the CEO of B2M, “entrepreneurs and development in Spain and Portugal tend to be faster” and these achievements can be exported to Latin America and vice versa, thus showing the symbiosis between both regions.
The Spanish crypto exchange seeks to attract more members in its community abroad from Spain, where it is well established, in order to also create more B2M holders and users. Additionally, Onozawa confirmed that it will provide key support for various Axie Infinity meetups throughout Latin America and hinted, but did not confirm, that “B2M could provide advantages within the Axie Infinity ecosystem.”
On the other hand, Axie Infinity will benefit from obtaining a noticeable reinforcement of the educational material related to Axie Infinity in the Bit2Me Academy, a free crypto educational portal that last year reached 2.9 million visits. Onozawa confirmed that Axie Infinity will also benefit from having Bit2Me as a strategic ally thanks to the extensive knowledge obtained since 2014 from the Spanish-speaking markets and its particularities.
Onozawa stressed that the alliance between the two organizations has a great future ahead:
Axie Infinity and Bit2Me will work together for a long time, it is not a one-off alliance, it’s for long term.
Bit2Me invests in a strong presence in Latin America
The CEO of B2M highlighted that Bit2Me already has deployed a team of 70 agents in Brazil from where it will seek to expand throughout the whole continent.
This investment is possible due to the outstanding sales of its B2M token through an ICO, raising 20 million euros in just two minutes. Leif Ferreira, CEO of Bit2Me, already told BeInCrypto in an exclusive interview that “with the funds we currently recollected, we have more than enough” for all Bit2Me’s future plans. He admitted that the B2M token has not only provided it with solid finances but also exposed them even more to the world:
The B2M token has not only been optimal for financing our project, but it also has helped to reach out Bit2Me to other markets, we have grown in many areas.
The final intention of the entity with Spanish roots is to offer a complete package for both private and institutional users:
We want to close the circle so that we can offer a complete service as a crypto bank. […] In the fiat world, we have novice clients who need this bridge, we have to offer accounts with euros and therefore this digital money license is needed.
Recently, BeInCrypto announced how Bit2Me has been recognized by the Bank of Spain as a crypto exchange and custodian, a firm step to attract potential institutional investors who need a safe regulatory network to invest. Ferreira is a great follower of the legacy of Satoshi Nakamoto and for him, Bit2Me has a firm objective:
The ultimate goal for Bitcoin is to position itself as a currency used by the masses.
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