Debra Nita is Associate Director, Head of Growth at YAP Global, an international crypto-native PR firm. With over a decade of strategic communications and product marketing experience, Debra helps leading crypto and web3 projects gain publicity and build their reputation through top-tier media coverage, thought leadership and narrative development. Her expertise includes layer 1 blockchains, rollups, decentralized finance, zero knowledge & cryptography, and stablecoins. Debra has been a speaker and hackathon judge at leading crypto conferences including ETHDenver, Messari’s Mainnet in NYC, ETHToronto, and EthKL.