In a swift Hong Kong encounter, we caught up with Amanda Cassatt, the undisputed queen of crypto marketing. From HuffPost editor to ConsenSys CMO to founding Serotonin, she’s been reshaping how blockchain connects with the world. Fifteen minutes. Rapid fire. Here’s the buzz.
APAC HUB: WHY HONG KONG?
Hong Kong has proven itself forward-thinking with crypto regulation. Great home base to travel easily—Vietnam, Korea, Japan, Singapore, India. We help global projects enter Asia and local projects go global.
SECRET WEAPON?
Taking responsibility for making certain outcomes happen. The world is changing so fast—PR, advertising, social media. We’ve done the legwork and built relationships so clients can focus on building products.
ON COMMUNITY MARKETING:
We’re facilitators, blowing oxygen on the sparks of what the community is already doing. Crypto collapses investors, builders, and users into a single category called ‘community.’ We set up incentives, solve the cold start problem, and watch what organically emerges.
AI’S ROLE:
No more excuses for typos. If you think AI is a good writer, it just means you’re a worse writer than AI. Great for research—double-check for hallucinations. Great for copy editing. But no match for the highest quality human.
INDUSTRY FOCUS:
This cycle, RWA is really interesting. BlackRock’s CEO saying everything will be tokenized. Stablecoins are huge—USD already has product-market fit, so tokenizing it automatically gets PMF. Novel DeFi primitives keep evolving.
YOUR BOOK’S MESSAGE:
Web3 Marketing just hit shelves in Mandarin. It’s the story of bringing Ethereum to market, graded with my personal journey. The takeaway? It’s more efficient to incentivize users to help grow your platform than to market the whole thing yourself. It’s a template for harnessing community ownership.
ETHEREUM TO NOW:
We built strategies that became templates for how Web3 projects come to market. Some tactics are enshrined, but we want to conserve what’s worked while defining the next greatest trend.
As our 15 minutes closes, this Columbia graduate and Forbes 30 Under 30 honoree drops one certainty: The thing that doesn’t change in marketing is the protocol—understanding the audience, understanding the product, and measuring how well it’s working. Rinse and repeat. From the daughter of a neuroscientist and computer scientist to the architect of Web3’s marketing playbook, Cassatt continues leading Serotonin’s global team of 100 from the edge of what’s next.
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