As Kaito faces criticism over transparency and content farming, Cookie Affiliate returns as Cookie Snaps within the newly released cookie.fun v1.0 alpha. The pioneering KOL network that conducted the first creator-only airdrop of $COOKIE in June 2024 is now part of a broader analytics suite that expands beyond AI agent projects to analyze all crypto data, offering opinion leaders rewards for authentic engagement.
Cookie DAO, the organization behind Cookie Snaps, has teased that this is phase one of decentralizing InfoFi. Next steps on the Cookie DAO roadmap include decentralizing how rewards and airdrop campaigns are run.
Cookie Affiliate, which gathered over 20,000 opinion leaders with a combined following of more than 400 million on Crypto Twitter in April 2024, is returning as Cookie Snaps under the cookie.fun ecosystem. The platform’s relaunch introduces a selective access model that prioritizes quality engagement, with projects already lining up to launch their own Cookie Snaps leaderboards offering airdrop rewards for genuinely engaged users.
This is phase one of decentralizing InfoFi, according to the Cookie DAO, which hints at further developments on the roadmap, including decentralizing how rewards and airdrop campaigns are set and run to give more power to actual communities.
The new release of cookie.fun v1.0 represents a significant expansion, opening up access to social data for all crypto projects, whereas previous versions focused exclusively on AI agent projects. According to platform documentation, the upcoming non-alpha v1.0 will further expand to include comprehensive trading and onchain data for the entire crypto ecosystem, creating a complete analytics suite, which will require 100k $COOKIE lock-up to access the premium version data and analytics. Currently, the platform’s integrated trading, onchain, and social metrics visualization is available only for AI agent projects.
Unlike open platforms that may suffer from content farming and artificial engagement, Cookie Snaps maintains its exclusive approach: to participate in Snaps campaigns, users must have their network strength assessed. Those lacking sufficient influence and not being cookie.fun premium users, are not granted access as of now. This exclusive community ensures all participants bring authentic value to the ecosystem, while bots and Sybil attacks are minimized.
Background: Cookie Affiliate’s History
Cookie Affiliate launched as one of the first comprehensive Key Opinion Leader (KOL) networks in the crypto space. The platform scored X users based on content quality and network strength for the $COOKIE airdrop and provided investment opportunities to users with high social scores. Participants were rewarded with the first creator-only airdrop of $COOKIE at the token’s TGE in June 2024, after which the platform allowed them to find KOL round deals with pre-TGE projects. The new Cookie Snaps platform builds upon Cookie Affiliate’s legacy to leverage its strong creator network and decentralize InfoFi.
Market Context: Challenges with Kaito Yaps solved by Cookie Snaps
Recent data indicates that users of platforms like Kaito have expressed concerns about several aspects of the current crypto social analytics landscape:
- Transparency issues in how engagement is scored
- Content farming through repetitive, low-quality posts
- Inflated metrics that may not reflect genuine interest
These challenges have led to what some observers describe as a “farming” environment, where the primary goal is generating high point totals rather than providing valuable insights. According to their docs, Cookie Snaps poses as an alternative to Kaito, emphasizing the ‘loyalty’ factor in scoring. It promotes users who focus their X activity around a smaller number of projects rather than shilling all projects with active campaigns, which is an issue seen in Kaito.
Top Yappers in Kaito’s mindshare & with the highest positive Kaito sentiment appear more than 10 yapper leaderboards, indicating rewards-driven approach to posting about projects on CT.
Cookie Snaps: Features and Approach
The rebranded Cookie Snaps platform introduces several features that distinguish it from the competition:
- A points system (SNAPS) that factors in content quality, engagement sentiment, and user loyalty;
- Project-specific leaderboards with airdrop rewards for engaged users;
- Loyalty metrics that reduce rewards for users who promote too many projects simultaneously;
- Free analytics access for Snappers;
- Data coverage for all crypto projects, not only those running campaigns;
“The combination of mindshare and sentiment allows users to see the full context of who talks about what projects and how,” according to documents describing the platform.
Cookie Snaps vs. Kaito: Platform Comparison
As cookie.fun v1.0 alpha with Cookie Snaps enters a market where Kaito Yaps has established a significant presence, their different approaches to similar problems become apparent. Cookie’s methodology offers several structural advantages that directly address the pain points identified by users in the current social analytics landscape:
The platform’s multi-factor scoring system incorporates sentiment analysis rather than simply tracking volume, providing a more nuanced understanding of market perception. By penalizing users who attempt to promote too many projects simultaneously (through its loyalty metric), Cookie Snaps actively discourages the content farming behavior that has led to quality concerns on other platforms.
Cookie’s free access to analytics for all users also stands in stark contrast to Kaito’s $1,000 monthly subscription model, making comprehensive data more accessible to the broader community. This transparency extends to data coverage, with Cookie providing insights on all projects rather than only those running campaigns, offering a more complete market view.
A side-by-side comparison highlights these fundamental differences:
| cookie.fun | Kaito | |
| Scoring System | Multi-factor scoring, including sentiment and loyalty metrics. | Primarily mindshare-based. Loyalty is not taken into account. |
| Analytics Access | Free access to vast crypto data for all users. | The analytics platform requires $1,000/month subscription. |
| Transparency | Content scoring rules are explained in the documentation. | Unclear scoring metrics. |
| Data Coverage | Shows opinion leader data for all crypto projects. | Limited to projects running Yap campaigns. |
| Sentiment Analysis | Displays mindshare and sentiment data. | Displays mindshare data only. |
| User Profiles | Includes mindshare scores, sentiment analysis, and project badges | Limited user insights. |
| Onchain Integration | Possibility for projects to add onchain wallet scoring to their Snaps campaign. (Cookie3 Airdrop Shield legacy) | Onchain scoring announced but not yet integrated. |
Integration with cookie.fun analytics
Cookie Snaps functions as a component of cookie.fun, which aggregates trading, onchain, and social data for crypto analysis. Cookie.fun v1.0 alpha integrates the elements of “Cookie Deep Research,” which the team has been building since November 2024. In the newly released version of the platform, Cookie Deep Research provides real-time summaries on projects’ and opinion leaders’ data as well as smart feeds of trending posts.
This integration potentially provides additional context for users evaluating crypto projects beyond pure social engagement metrics and could be particularly valuable for VCs, traders, and analysts assessing market sentiment.
Access Model and Future Developments
Cookie Snaps implements a selective access approach:
- Users must log in with Twitter to assess their network strength.
- Those with insufficient influence don’t get access.
- Each approved user receives a limited number of invites to distribute to their network.
According to sources familiar with the platform’s development, Cookie Snaps may eventually incorporate elements from the original Cookie Affiliate, including potential investment opportunities for top supporters of pre-TGE projects.
Additionally, the platform is reportedly ready to introduce wallet activity scoring, which could reward users who demonstrate active onchain engagement rather than solely social media participation. Whether wallet scoring will be part of the Snaps campaign will depend on the goals and requirements of projects launching their campaigns on Cookie Snaps.
Market Perception: Token Valuation Perspective
Industry analysts examining the token economics of both platforms have noted a potential valuation discrepancy between $COOKIE and $KAITO. Despite Cookie’s pioneering role in the space and more comprehensive feature set, $COOKIE currently trades at what many consider an undervalued position relative to $KAITO.
This valuation gap appears particularly notable when considering Cookie’s broader utility within the cookie.fun ecosystem, its multi-dimensional scoring approach, and its historical position as the first comprehensive KOL network in the space. As more users and projects become aware of the platform’s relaunch and expanded capabilities, market observers suggest this valuation discrepancy could correct over time.
What This Means for the InfoFi Landscape
Cookie Snaps’ return illustrates the ongoing evolution of crypto social analytics and what industry observers have termed “InfoFi” platforms. By focusing on a combination of data points beyond simple engagement metrics, Cookie Snaps represents an alternative approach to evaluating crypto social activity.
As the first platform of its kind returns, the effectiveness of different models in identifying genuine engagement versus content farming will likely determine which platforms gain industry adoption. Cookie Snaps’ emphasis on quality over quantity metrics positions it as a distinct option in this growing market segment, potentially addressing the very issues it foresaw when it first pioneered the concept.
Cookie DAO, the organisation behind cooke.fun and Cookie Snaps has further teased that the current release is only phase one of decentralizing InfoFi and that further developments include decentralizing how rewards are set and distributed within communities.
About cookie.fun
Cookie.fun is a comprehensive crypto analytics platform that shows the bigger picture for tokens by combining trading, onchain, and social data analysis. Initially focused on AI agent projects, cookie.fun has expanded with its v0.9 release to cover the entire crypto ecosystem. The platform provides users with “Cookie Deep Research” summaries offering real-time insights on projects and key opinion leaders.
Cookie.fun stands out through its transparent approach to data, making analytics accessible to all approved users rather than hiding insights behind expensive subscriptions. The platform recently reintroduced Cookie Snaps (formerly Cookie Affiliate), its pioneering KOL network system, which incorporates advanced metrics like sentiment analysis and loyalty scores to encourage authentic engagement in the crypto space.
By providing this integrated view of market activity across multiple data dimensions, cookie.fun aims to help traders, VCs, analysts, and everyday users make more informed decisions based on a complete contextual understanding of crypto projects.
About Cookie DAO
Cookie DAO is a specialized data layer for AI agents and builders in the crypto ecosystem. Founded with the vision of providing comprehensive, reliable data for the future of decentralized operations, Cookie DAO creates the infrastructure that enables AI agents to perform sophisticated on-chain activities with proper context. The organization focuses on aggregating, processing, and contextualizing crypto data across trading patterns, on-chain metrics, and social engagement, making this information accessible and actionable for both human analysts and automated systems.
Cookie DAO’s technology underpins the cookie.fun platform while providing the essential data foundations that allow AI agents to make informed decisions in an increasingly complex crypto landscape. By building this crucial layer of intelligence, Cookie DAO aims to bridge the gap between raw blockchain data and meaningful insights, supporting a future where AI agents can autonomously navigate the crypto space with the same contextual understanding previously limited to human experts.
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