According to the latest data, only 11.1% of tokens listed on Binance in 2025 posted a positive return.
This decline suggests that Binance listings may no longer provide the same lucrative opportunities they once did.
Are Binance Listings Still a Reliable Indicator of Success?
Binance, the world’s largest cryptocurrency exchange by trading volume, has long been viewed as a golden ticket for crypto projects and investors. A listing on Binance often signaled credibility and promised significant price pumps due to increased visibility and liquidity. Nevertheless, recent data paints a grim picture for investors.
An analyst on X (formerly Twitter) revealed that Binance listed 27 new tokens this year. However, of those, only three delivered a positive return.
“I crunched the numbers for all 2025 Binance listings, and it’s a bloodbath. Only 3/27 tokens had a positive return: FORM, RED, and LAYER,” the post read.
The remaining 24 tokens saw steep declines, with an average loss of 44%. Tokens, like Bio Protocol (BIO) and Cookie DAO (COOKIE), plummeted by 90.9% and 82.0%, respectively, since their listing.
According to the analyst, this highlights the grim reality that purchasing tokens on Binance in 2025 offered little chance of profit. Therefore, many investors, in effect, became exit liquidity for others.
He also cautioned that this decline in profitability could have serious consequences for the broader crypto ecosystem. The analyst pointed out that when an exchange like Binance lists low-quality tokens, it risks damaging the overall perception of the cryptocurrency market among new investors. Newcomers, seeing a preponderance of failing tokens, might start to view the entire crypto space as fraudulent.
Dethective explained that listing a token goes beyond simply making it available for trading. It confers a mark of legitimacy and implies that a project has passed certain quality checks to merit inclusion on such a prominent platform. This endorsement is crucial as it influences investor trust, stressing the responsibility of major exchanges in maintaining market integrity.
“It’s like a pizzeria secretly adding pineapple to every pizza. At some point, people will realize it’s a scam and stop buying,” the analyst remarked.
Notably, data from Dune Analytics revealed that the decline is not confined to newly listed tokens. In fact, all tokens listed on Binance in 2024 experienced negative performance. The losses ranged from 23% to more than 95%.
“Binance murdering every token they list right now,” a user stated.
The data raises serious questions about the quality of the listed projects. A recent article by BeInCrypto noted a surge in token listings on centralized exchanges in 2025. However, this uptick has been accompanied by a flood of low-quality tokens, often meme coins or projects lacking fundamental value.
Despite this, Changpeng Zhao (CZ), Binance’s former CEO, has maintained that listing a coin should not directly affect its price. While it provides liquidity and may cause short-term price fluctuations, CZ emphasized that the project’s development should ultimately determine the price.
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