Helen Liu is the Chief Operating Officer (COO) and Partner at Bybit, the world’s second-largest crypto exchange by trading volume. She is responsible for daily operations, sales and marketing, Web3 development, technical operations, and product development for a diverse team of over 1,700 professionals across the globe. Her inspiring leadership has been instrumental in propelling Bybit to a prominent position in the Web3, blockchain, and cryptocurrency industry.

Helen is also the founder of the Blockchain For Good Alliance (BGA), a collaborative network committed to leveraging blockchain technology to solve global social, environmental, and economic challenges.

Early Life

Helen’s early life was marked by her interest in technology and finance, which shaped her career path. Her curiosity about new technologies and their potential to solve real-world problems guided her toward a career in blockchain and cryptocurrency.

Education

Helen Liu holds an Executive Master of Business Administration (EMBA) from Tsinghua University. Her education provided a strong foundation in business management, complementing her interest in technology and finance.

Professional Journey

Helen has built a distinguished career across global giant companies. She began as Global HR Director at Nokia and has since held significant positions, including HR Director at Microsoft APAC and Deputy Chief People Officer (CPO) at Lazada. Her work has taken her to China, Finland, Singapore, Indonesia, and Dubai, providing her with vast international experience.

Her career milestones include organization development, talent and leadership development, marketing, communications, branding, and global operations. She has worked across various industries, including high-tech, supply chain, e-commerce, and crypto, where she has driven innovative initiatives and shaped strategic directions.

Key Roles:

• COO and Partner, Bybit
• Chief of Staff, Bybit
• HR Director, Bybit
• Deputy CPO, Lazada
• HR Director, Microsoft APAC
• Global HR Director, Nokia

Beginning of the Crypto/Web3 Journey

Helen Liu’s journey in the crypto industry began with her involvement in Bybit at an early stage in the company’s growth. She was a key player in launching and developing marketing and operations that leveraged Bybit’s strengths as a highly efficient, trustworthy, and effective exchange. Her initial projects focused on building and expanding the organization, cultivating many crypto leaders and professionals along the way.

In 2021, Helen founded Moledao with a strong passion for blockchain talent and a vision to develop it into the “LinkedIn of Blockchain.” Her journey in the crypto industry was driven by this passion for nurturing talent.

Vision and Philosophy

Helen’s vision aligns closely with Bybit’s mission to utilize the transformative potential of blockchain technology in reshaping traditional financial systems. She believes in leveraging blockchain to address global challenges and create innovative solutions that benefit all.

She’s all for creating a collaborative and inclusive environment where builders, creators, and partners in the blockchain space can thrive. Helen envisions a decentralized ecosystem that is simpler, open, and equal for all, ensuring that every individual has the opportunity to participate and benefit from the innovations that Web3 brings.

Her commitment is to bridge the gap between segregated, walled systems and create a unified experience for users across various Web3 ecosystems, platforms, and services. This vision extends to Bybit’s goal of being the “Crypto Ark,” a safe haven where everyone can explore, innovate, and grow within the blockchain space.

Contributions to the Industry

Through Bybit’s latest role as Ecosystem and Advisory Partner with the Dubai Multi Commodities Centre (DMCC) authority, Helen continues her efforts to advance the industry. Under her guidance, Bybit will leverage its extensive industry expertise and resources to influence the future of Dubai’s crypto and Web3 landscape. This collaboration allows Bybit to further its mission of supporting Dubai’s vision of becoming a global hub for crypto and Web3 innovation, with Helen playing a key role in driving these initiatives forward.

Legacy and Future Prospects

Helen is committed to leveraging blockchain technology to drive positive change and support the development of innovative projects. Her future goals include expanding the reach of the Blockchain For Good Alliance and fostering a thriving ecosystem for blockchain builders and developers.