Finding practical ways to integrate digital assets into everyday life is essential for widespread crypto adoption. Fastex, a leading Web3 ecosystem, is making significant strides in this direction through its innovative product range, including the Fastex Exchange, Wallet, and the newly launched Fastex Card.
We recently had the opportunity to sit down with Meri Mirijanyan, Head of Payments at Fastex, to dive deeper into the inspiration behind the Fastex Card and its role in reshaping how users spend their cryptocurrency.
With a user base spanning the globe and partnerships with more than 500 businesses, Fastex aims to simplify crypto transactions, providing a bridge between digital and traditional finance. One of its most promising innovations is the Fastex Card, which allows users to easily spend their crypto without the usual barriers, such as converting to fiat currencies.
In our conversation with Meri Mirijanyan, she shared the inspiration behind the Fastex Card and how it empowers users to move beyond holding crypto as an investment to actually using it in their day-to-day transactions, no matter where they are in the world.
Introduction to Fastex and the Fastex Card
With solutions like the Fastex Exchange, Fastex Wallet, ftNFT Marketplace, and Fastex Card, Fastex aims to simplify the use of cryptocurrency for both businesses and consumers. At the core of its ecosystem is Fasttoken (FTN), the native currency that drives seamless transactions across its platforms.
Fastex is committed to making cryptocurrency more accessible, secure, and practical for everyday use, paving the way for broader adoption in the digital economy. Their latest innovation to achieve this goal is the introduction of the Fastex Card.
Fastex launched the Fastex Card to address a growing demand from users who wanted more practical applications for their cryptocurrency holdings. Meri Mirijanyan explained that many users on the Fastex Exchange were asking how they could utilize their crypto beyond trading and investing. This led the team to consider how crypto could be used in everyday situations.
“We received a lot of questions from our users asking how they could use their crypto in everyday life. That’s when we realized there was an opportunity to create a product allowing them to spend their cryptocurrency directly, without involving third parties or paying excessive fees,” Mirijanyan said.
The Fastex Card was designed to fill this gap, giving users the ability to spend their digital assets easily without having to convert them to fiat currencies through third-party platforms. Therefore, the Fastex Card simplifies the process of making purchases by integrating directly with the user’s cryptocurrency wallet.
Fastex Card Benefits for Users: Seamless Spending and Global Accessibility
Unlike traditional methods that require multiple steps to convert crypto into fiat currency, Fastex Card users can spend their digital assets in one step, making the process more streamlined and user-friendly.
“The main benefit of the Fastex card is the seamless experience it provides. Instead of converting crypto to fiat through third parties, users can directly spend their crypto in everyday life or withdraw cash from any ATM that supports MasterCard,” Mirijanyan highlighted.
This is a key feature that enables Fastex Card users to access funds from ATMs worldwide, ensuring that the card can be used as easily as any other traditional bank card. This opens up endless possibilities for spending cryptocurrency, from grocery shopping to international travel.
Fastex’s vision for the card doesn’t stop with local users; the company is aiming to expand globally, allowing cryptocurrency holders from around the world to access and use their digital assets effortlessly.
“We have users from all over the world, and the goal is to make the Fastex card available in as many countries as possible. We’re constantly working to expand partnerships and offer our services to clients across different regions,” Mirijanyan shared.
By expanding the Fastex Card’s availability, the company aims to make cryptocurrency a viable option for everyday transactions worldwide. This global accessibility is essential for the widespread adoption of crypto, as more users will be able to spend their assets with ease, no matter where they are located.
Fastex is actively working on partnerships and infrastructure to support this goal, ensuring that its users have a seamless experience regardless of the region.
Fastex is also committed to delivering enhanced benefits for its VIP clients. By introducing metal cards with exclusive privileges, Fastex aims to differentiate its service and offer tailored experiences to higher-tier customers.
“We are currently expanding partnerships and working on providing VIP clients with metal cards that offer travel privileges, cashback, and other exclusive benefits,” Mirijanyan explained.
Integrating Apple Pay and Google Pay
One of the key strengths of Fastex is its commitment to listening to user feedback and implementing changes that improve the overall customer experience. Many users prefer the convenience of mobile wallets, which is why Fastex is working hard to integrate its cards with popular services like Apple Pay and Google Pay.
“We’re working hard currently to add this feature to the existing card and also for the new clients who prefer not to keep their physical card with them while shopping,” Mirijanyan said.
This integration will allow Fastex cardholders to make payments with just a tap of their phone, eliminating the need to carry a physical card. By enabling mobile payments, Fastex meets the growing demand for contactless transactions.
Staying Ahead of the Competition: Innovation and On-Chain Transactions
There are many different companies in the Web3 space providing payment cards. Fastex aims to set itself apart from these competitors by focusing on innovation, particularly through the introduction of on-chain transactions.
Most crypto cards require users to top up their card balance with fiat before making a purchase, which adds an extra step and can be cumbersome for users. Fastex plans to remove this friction by enabling on-chain transactions directly from users’ wallets.
“One of the main innovations will be just providing on-chain transactions… This will streamline the process and reduce fees,” Mirijanyan noted.
By allowing users to spend directly from their crypto wallets without pre-loading their cards, Fastex both simplifies the payment process and reduces transaction fees.
Prioritizing Security: Keeping Users’ Assets Safe
Security is one of the most important aspects for users and businesses when using crypto cards. Fastex understands this need and has placed the highest emphasis on ensuring that users’ funds are safe, whether they are stored in the Fastex Exchange or managed through the Fastex Card. Fastex accomplishes this by partnering with regulated third-party providers and adhering to strict security standards.
“Security is our highest priority. We carefully select third-party providers to ensure that users’ funds are kept secure at every stage of their journey,” Mirijanyan emphasized.
With features such as multi-factor authentication and advanced encryption protocols, Fastex takes no chances when it comes to safeguarding users’ assets.
Conclusion
By simplifying the process of using digital assets for routine transactions, Fastex is addressing a key barrier to wider crypto adoption. Whether it’s reducing fees, integrating on-chain transactions, or offering seamless global usability, Fastex is working to ensure that crypto becomes as practical and accessible as traditional payment methods.
As Meri Mirijanyan highlighted, “I strongly believe that in the near future, more businesses will start to offer cryptocurrency payments because it’s cutting fees and making the transaction with one click.”
This belief reflects a growing consensus that cryptocurrency is a viable option for everyday commerce. As more businesses and individuals recognize the benefits of cryptocurrency, the Fastex Card and similar innovations will likely become central to how we transact in a digital-first world.
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