Focus is a brand new SocialFi app from DeSo, the team that raised $200M from Coinbase, Sequoia, a16z, Social Capital, and other top funds. It aims to disrupt the trillion-dollar social media market and creator economy by introducing groundbreaking features rivaling X, and Patreon.
Key Takeaways
- Focus, the revolutionary new decentralized SocialFi app, raised $20 million in less than 24 hours
- Focus rivals subscription platforms like Patreon, a multi-billion-dollar industry
- The Social Airdrop offers users the chance to earn upwards of $100,000 in FOCUS tokens
The TAM for this market is significant, with OnlyFans processing roughly $8 Billion in 2023 and charging 20% per transaction. These high fees significantly reduce creator profits, highlighting the need for a more equitable solution.
Focus combines the best of Patreon, X, and other billion-dollar social platforms into one app. It’s built on the DeSo blockchain and powered by permissionless crypto-native monetization features that are not possible in web2.
Under the leadership of crypto-veteran Nader Al-Naji, Focus is fully decentralized, with no corporate entity behind it. Just coins and code:
“Decentralized social media is facing the same skepticism Bitcoin did at its inception. Critics believe it can’t challenge major players, won’t scale, and faces a ban if it does. Ask yourself: do you want to be on the side that’s short-sighted and left behind or embrace optimism and innovation? This is your chance to be part of a monumental technological shift.” – Nader Al-Naji, Founder of DeSo
Focus allows new ways for users to make money with anonymous crypto-enabled monetization mechanics that include paid reposts (decentralized ads), paid messages, unlockable content, subscriptions, and Creator Coins, allowing users to invest directly in other creators’ revenue streams.
Thanks to the DeSo blockchain and its Revolution Proof of Stake system, Focus users can transact in a variety of cryptocurrencies, including USDC, Bitcoin, Ethereum, Solana, DeSo, and Focus tokens, all for under 1/10,000th of a cent per transaction, including for cross-chain assets.
DeSo also supports the storage of content directly on-chain for 1/10,000th of a cent per post, which is much less than Solana at ~$1 per post or Ethereum at ~$100+ per post.
This means that Focus can pioneer innovative monetization and content mechanics that are not possible with older high-fee blockchains or slower and heavily censored fiat payment rails.
DeSo Founder Nader Al-Naji continues: “From the beginning, our strategy was clear: lay down a scalable, decentralized groundwork, then roll out applications that truly showcase the unparalleled advantages and power of DeSo.”
Focus allows users to reserve tokens akin to staking, with the flexibility to choose any supported currency via HeroSwap, including BTC, ETH, SOL, USDC, and DESO. Early adopters who reserve tokens during the first week (January 11th to January 18th) will receive a 100% bonus in FOCUS tokens.
Unlike traditional social networks, Focus democratizes distribution by distributing 100% of all fees directly to the holders of FOCUS tokens. This contradicts the business model users see with social platforms today, where a small group of venture capitalists and shareholders capture all the value.
To further incentivize user participation, Focus is introducing a viral airdrop model, The Social Airdrop, which rewards users based on their influence on external social networks, distributing FOCUS tokens commensurate with their reach.
This new airdrop model means someone with a thousand views per post would get a joining bonus of about $100 in FOCUS tokens. In contrast, someone with millions of views per post, like Elon Musk, would get a bonus of upwards of $100,000 in FOCUS tokens.
The Social Airdrop also includes a referral program allowing users to refer others to the platform and in return receive 10% of the referee’s joining bonus and 5% of all revenues the referee generates on the platform.
FOCUS plans to support X, Instagram, YouTube, TikTok, Twitch, select email domains and DeSo at launch.
To reserve tokens and earn a 100% bonus in $FOCUS, prospective users should visit Focus and reserve their funds before 11:11 am EST on January 18th. The bonus will drop every week until the app goes live.
About Deso
DeSo is the first and only censorship-resistant Layer-1 blockchain purpose-built to power storage-heavy apps and scale decentralized social networks for mass adoption. Their mission is to decentralize social media like Bitcoin and Ethereum are decentralizing finance. DeSo has gained significant adoption and boasts 2.6M users (wallets) and 93M transactions. With Focus, DeSo aims to usher in a new age in crypto led by cutting-edge consumer apps that scale to billions of users.
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