Eagle-eyed fans of LeBron James have been rewarded for their attention with the airdrop of 5,500 non-fungible tokens (NFTs).
The NFTs, part of “The Moment of Truth” collection, were randomly dropped to winners who found a QR code in Crypto.com’s Super Bowl commercial.
Winners had a split-second to scan the on-screen code that appeared during an advertisement during last month’s televised Super Bowl coverage and sign up to the Crypto.com platform.
The spot featured a young Lebron James – played by Bentley Green – on the brink of deciding to skip college to join the league. His older self advises him to always call his own shots.
Exchange teams with foundation to create Web 3.0 opportunities
Singapore-based Crypto.com partnered with James and the LeBron James Family Foundation (LJFF) to collaborate on educational and vocational opportunities focused on Web 3.0.
The partnership will give students and families in LeBron James’ hometown of Akron, Ohio, access to tools and resources to learn about blockchain technology leading to potential career paths in crypt
“I want to ensure that communities like the one I come from are not left behind,” said James in a press statement.
“I’m looking forward to working with them to bring these opportunities to my community,” the NBA star added.
Charity will benefit from re-sale of NFTs
The NFTs are not for sale by Crypto.com. And any re-sale royalties, regardless of the platform, will generate a 5% fee to the LJFF.
LeBron James is one of Crypto.com’s many celebrity partners. The exchange’s advertisement featuring Matt Damon was the subject of ridicule during an episode of South Park last month.
“What does Matt Damon say in the bitcoin commercial? Fortune favors the brave!” Cartman says while trying to encourage the class to fight back against the school principal’s decision not to let the students wear their jim-jams.
“My dad said he listened to Matt Damon and lost all his money,” Clyde responds to Cartman.
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