According to Coingecko data, the Trump family’s World Liberty Financial (WLFI) token began trading today with a market cap of around $9.4 billion. Within four hours, more than $2 billion in value evaporated.
There is increasing skepticism that WLFI will also end up like other tokens endorsed by the US president. Both TRUMP and MELANIA lost 90% of their value since the January peak.
A Closer Look at WLFI’s Market Debut
SponsoredWLFI launched on Binance and several other exchanges, with a starting price near $0.33 before sliding to about $0.24 by early evening. The sharp decline came as presale participants began unloading tokens onto exchanges.
Shortly after its launch, the token was bought and sold for over $0.30 per token. Based on the total of 100 billion tokens, the price suggests that the project could be worth over $30 billion if all tokens were circulated.
Binance became the first centralized exchange to list WLFI, opening spot pairs against USDT and USDC. The move marked the token’s official shift from a locked presale to full tradability on the open market.
On-chain data shows that wallets holding tens of millions of WLFI each, worth between $15 million and $20 million, transferred their tokens to Binance shortly after claiming them.
Early investors are allowed to sell up to 20% of their allocations today. The remainder remains locked under vesting schedules.
SponsoredAt the same time, WLFI attracted immediate speculative interest.
On derivatives platform Hyperliquid, one trader opened a $6.8 million long position, while another placed a $1.3 million short bet.
Overall, the current trading positions show the token’s rapid entry into the high-risk trading environment.
Meanwhile, token concentration also adds to concerns. On-chain analytics show that over 60% of WLFI supply is controlled by fewer than 10 wallets. Most of these holdings are tied to Gnosis Safe multi-signature accounts.
SponsoredThis structure leaves little circulating supply for retail traders, amplifying volatility.
Questions Linger Over Trump Family’s Billion-Dollar Holdings
The Trump family has promoted WLFI as part of its World Liberty Financial brand, pitching it as a vehicle for “patriot investors.”
Critics argue that the project relies more on political branding than utility, pointing to the swift sell pressure and speculative frenzy as red flags.
On paper, the family’s holdings in WLFI are worth more than $6 billion, with Trump holding approximately two-thirds.
Even a small amount of selling could destabilize the token’s price, as seen with other Trump-themed tokens that spiked and crashed. Critics argue that this arrangement shows the risks of tokenomics driven by insiders.
The outcome of WLFI’s launch remains to be seen. Its debut is significant because a sitting US president’s family is central to a controversial cryptocurrency launch.
With a fully diluted valuation near $25 billion, WLFI entered the market as one of the most valuable new tokens of 2025.
Its rapid slide today will test whether the Trump family’s crypto play can sustain momentum—or whether history will remember WLFI’s debut as a high-profile pump-and-dump.
