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Why Is The Crypto Market Down Today?

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Written & Edited by
Aaryamann Shrivastava

29 January 2026 04:24 UTC
  • Crypto market cap dips $44 billion, stabilizing near $2.95 trillion after weekend sell-off.
  • Bitcoin rejected at $90,000, risks drop toward $86,987 Fibonacci support zone.
  • River plunges 27%, losing $61 support, exposing downside toward $36 level.
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The total crypto market cap (TOTAL) and Bitcoin (BTC) started Thursday on a bearish note, and the impact of the same has extended to altcoins. River (RIVER) led the decline among the altcoins, marking a 27% drop.

In the news today:-

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The Crypto Market Cap Drops

The total crypto market cap declined by $44 billion and now stands at $2.95 trillion at the time of writing. Despite the drop, market structure shows early signs of stabilization. Selling pressure has eased following a bearish weekend, allowing digital assets to attempt a short-term recovery.

The Federal Reserve held its benchmark rate at 3.50–3.75% on January 28, its first 2026 policy meeting. The decision, described as “loosely neutral,” removed near-term fears of a more restrictive pivot. Nevertheless, the crypto market is yet to find a direction. For now, clearing the $3.00 trillion barrier is the target.

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TOTAL Price Analysis.
TOTAL Price Analysis. Source: TradingView

Recovery remains possible if sentiment improves alongside macro trends. If bullish conditions align with broader market strength, TOTAL could regain upward momentum. A coordinated move higher may push the total crypto market cap toward the $3.00 trillion level in the coming days.

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Bitcoin Continues To Fail Breach

Bitcoin trades at $88,127 after a sharp Wednesday spike sell-off stopped the price from crossing the $90,000 level. The decline reflects heightened volatility and cautious sentiment across the crypto market. Recent weakness has placed Bitcoin near a critical technical zone that may define its next directional move.

If bearish momentum intensifies and Bitcoin breaks lower, the price could slide toward the next support level near $86,987, which marks the 23.6% Fibonacci Retracement. This level is also known as the bear market support level, holding BTC from falling below the $86,558 support level.

Bitcoin Price Analysis
Bitcoin Price Analysis. Source: TradingView

A bullish reversal remains possible if buying pressure returns. Strength above current levels could lift Bitcoin past $90,000. Reclaiming that resistance would open the path back above $90,000 and allow BTC to target the $90,914 level, invalidating the bearish setup.

River Leads The Decline

River recorded the sharpest decline among major altcoins, dropping 27% over the past 24 hours. The sell-off pushed the RIVER price down to $47 at the time of writing. This move followed a decisive breakdown below the $61 support level, signaling weakening short-term momentum and elevated downside risk.

If bearish pressure continues and capital outflows accelerate, the RIVER price could slide toward $36. This level represents the next key support zone. A failure to hold $36 would erase a significant portion of recent gains and expose the asset to a deeper decline toward $19, intensifying the bearish outlook.

RIVER Price Analysis
RIVER Price Analysis. Source: TradingView

A bullish reversal remains possible if buying pressure returns. Should RIVER reclaim $61 as support, momentum could shift decisively higher. Under stronger market conditions, the altcoin may attempt a move toward its $88 all-time high. A confirmed breakout would establish a new price discovery phase.

Disclaimer

In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.

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