October 24 sees the dawn of a new era for VERTU, with the launch of the METAVERTU in London – the world’s first Web3.0-enabled smartphone.
Having built a reputation for investing in innovative design, luxurious materials, VIP services, and network security, VERTU is now breaking new ground when it comes to the next generation of hardware and software. The theme of this campaign is ‘connecting people, showing respect to NOKIA.
The bespoke VERTU CNCOS operating system is a “5-dimensional integrated ecosystem,” combining chips, smart terminals, blockchain, OS, and services into a single mobile handset.
As the transition from Web2.0 to Web3.0 gains momentum, the METAVERTU is designed to facilitate a seamless transition for VERTU customers, partnering with key players such as crypto-pioneer Ethereum.
Hardware features on this flagship 5G mobile include Qualcomm’s Snapdragon 8GEN1 chip, up to 18GB RAM+1TB ROM, and a triple camera system with a high-quality lens.
The regular METAVERTU has a 6.67-inch AMOLED display with 400ppi and a 144hz refresh rate. Also, METAVERTU is equipped with an upgraded 64-megapixel lens and a 4,600mAh battery, which can charge up to 99 percent in 20 minutes.
Luxury and design are at the forefront of the METAVERTU, with multiple colors in the finest materials and finishes available, fully customizable for a personal touch.
Additional ultra-luxury details are available with their bespoke service, including diamond detailing, gold finishes, and platinum additions for that extra special finish. The METAVERTU exists at the intersection of fashion, design, and technology, a true accessory designed to be seen.
The first released MATEVERTU is available in six models, with the entry-level METAVERTU starting at £2,980 in carbon fiber, and from £5,998 to £36,998 in high-quality alligator leather.
Double security chips to protect digital assets
High-profile hacks such as that suffered by cryptocurrency exchange Binance in October 2022 (where $570 million was stolen) act as a reminder that the opportunities of this new wave of technology also come with risks.
The METAVERTU has been designed to address these security issues, with a built-in blockchain chip based on SE+TEE architecture.
This embedded microcomputer meets the security specifications of top-tier international financial institutions, as well as offering other ultra-secure features such as anti-intrusion sensors and a restricted physical security boundary inside the phone.
By combining proprietary software and hardware, the METAVERTU has amongst the strongest security and privacy offers available in a consumer device.
Integrated mobile node for crypto
Smartphones are the most ubiquitous form of consumer technology today, with over 5 billion units worldwide. This makes them an untapped resource for Web3.0 decentralization, and Ethereum has made a move to abandon the traditional server mining model by making it possible to run a node on the METAVERTU handset.
Operating in a decentralized way reduces the carbon footprint of Ethereum by 99.95%, addressing one of the main criticisms of cryptocurrency and Web 3.0 while allowing VERTU users to participate in the Web3.0 ecosystem.
‘System twins’ allow seamless switch between Web2.0 and Web3.0
Recognizing the fact that Web3.0 migration won’t happen overnight, the METAVERTU has a simple one-key switch that allows users to toggle between Web2.0 and Web3.0 modes.
Benefits of the Vertu-developed Web3.0 operating system include instantaneous NFT generation, self-contained peer-to-peer encrypted communication, and a curated range of DAPP applications. The system’s twin function combines the everyday comfort and familiarity of Web2.0 with the innovation of Web3.0.
Upgraded concierge service, complete with NFT pass
VERTU is famous for its market-leading VIP concierge service, which has been upgraded to Web3.0 in the METAVERTU.
As well as all the previous services – ranging from hotel booking to gift sourcing – the METAVERTU concierge has a new NFT PASS membership, Web 3.0 courses, and early access to high-value whitelists.
Shipment available on Nov 3
Available from November 3, METAVERTU will be distributed through all VERTU stores globally, including the new flagship location opening on Bond Street in London later this year.
Online sales will be available via its website, VERTU is also operating in partnership with Tmall in China, launching a novel Metaverse shopping experience on Tmall HeyBox.
VERTU has come a long way since its inception back in 1998. This was a time when founding parent company Nokia still dominated the mobile market (with over 50% global share) and VERTU was conceived of as a bold new proposition, providing an unparalleled combination of technology and luxury.
The smartphone market may have changed beyond recognition in the years since, but VERTU has gone on to pursue this mission in ever more innovative ways.
With the launch of the VERTU Signature in 2002, the brand proved it could take the timeless signifiers of luxury and translate them into the mobile phone market.
VERTU went on to create numerous industry firsts: sapphire screens, titanium frames, gemstone buttons, ceramic earpieces, leather casings, concierge services, and much more. Partnerships with the likes of Ferrari, Aston Martin, and Bentley have demonstrated a natural synergy with luxury incumbents.
Pioneering a new tier of luxury within the mobile market has not always been an easy road, but VERTU’s combination of tactile craft and technological innovation has secured a cult status amongst the world’s ultra-high net-worth individuals.
Returning to its British roots with the launch of the METAVERTU, the brand is poised to start a new chapter in tech-enabled luxury.
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