The Trump family’s DeFi project, World Liberty Financial, is preparing an ambitious $1.5 billion push into the fast-growing market for crypto treasury firms.
Crypto-based treasury remains a growing trend, with several ecosystems, including Ethereum, BNB, Dogecoin, and PENGU, already in the fold.
Trump-Linked World Liberty Financial Targets Public Market Debut
The plan involves creating a publicly listed company holding the venture’s WLFI tokens. According to Bloomberg, which cited sources close to the matter, the deal’s structure is still being finalized.
However, discussions with big-money investors in the technology and crypto industries are advancing.
The move would position World Liberty Financial alongside a growing wave of digital-asset treasury firms, which raise capital to purchase and hold cryptocurrencies.
Meanwhile, this development comes only weeks after World Liberty launched USD1, a dollar-backed stablecoin. The company initially issued WLFI tokens as a non-transferable governance asset. It has since set plans to make them tradable on the open market.
A week ago, the firm invested $10 million in a synthetic dollar project, signaling an appetite for broader stablecoin and DeFi infrastructure plays.
The $1.5 billion fundraising drive marks a significant escalation in its ambitions. Most digital-asset treasury firms have focused on Bitcoin and, more recently, Ethereum.
However, market participants warn that applying the model to less-liquid tokens like WLFI carries higher volatility and execution risks.
The venture fits into a broader pro-crypto agenda pushed by Donald Trump since ascending to the White House.
From Stablecoin Issuer to Treasury Contender
In recent months, Trump signed new regulations governing US dollar-backed stablecoins, a move widely seen as opening the door for institutional adoption.
The Trump family’s crypto involvement now spans multiple sectors, including a digital asset mining venture and plans for crypto (ETFs) exchange-traded funds.
World Liberty Financial is at the intersection of major plays by aligning with the booming treasury model. These include political influence, regulatory shifts, and the speculative capital flows driving the crypto market in 2025.
The advent of digital-asset treasury companies has been one of the year’s defining investment stories. Like Justin Sun’s Tron, many opt to access public markets via reverse takeovers of listed shell companies.
Their pitch to investors is to buy large quantities of cryptocurrency, hold it on the balance sheet, and let rising prices generate shareholder value.
The strategy’s success depends heavily on liquidity, market timing, and token-specific demand. While Bitcoin’s deep market provides relatively safe ground for such plays, less-liquid assets like WLFI could prove more volatile in market stress.
Still, with a $1.5 billion target and high-profile backers, World Liberty Financial’s bid to join the ranks of crypto treasury heavyweights is likely to draw intense attention and debate as talks move toward a final deal.
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