Ticket Master, an American ticket sales and distribution company, and Flow, a decentralized network supported by Web3 builders backed by Dapper Labs, have announced a new partnership aiming at distributing non-fungible tokens (NFTs) for event fans and delivering blockchain-based experiences made ready for its customers.
The Live Nation business has said that from now on, the events management team can expand the loyalty rewards experiences through the use of blockchain technology by making NFTs available before and after the events.
“Event organizers who choose to offer fans an NFT with their ticket have a real opportunity to make this new technology relevant and relatable at scale. This is why we are partnering with Flow, because their blockchain is custom-built for fan engagement and frictionless consumer experiences,” Brendan Lynch, Ticketmaster EVP of Enterprise & Revenue, said in a statement.
Dapper Labs NFT pilot program comes to fruition
The Flow blockchain operator Dapper Labs and Ticketmaster have for the last six months been operating an NFT trial program by issuing NFTs as souvenirs to people attending sports events. According to Dapper Lab’s website, the program has yielded positive results and has seen over five million Flow NFTs minted through various partners after its Super Bowl first appearance, and from clients including the Apollo Theater, Sebastian Maniscalco, The Black Crowes, and Gavin DeGraw.
The previous NFL season has also offered NFT collectibles for 21 regular season games along with 12 post-season games, like the pro bowl and Superbowl through ticket master, and will continue to offer minted Flow NFTs to every fan who attends more than 100 games in the 2022 season and more than three home games for the teams according to NBA.
NFTs display as proof of attendance
The unique tokens will not only signify ownership but will be a memento and can be used to show proof of attendance, according to Dapper Labs. Dapper Labs, which raised $250 million at a $7.6 billion valuation last year, rose to become the digital guru of sports when it first created the NBA Top Shot NFT collection, to bolster the basketball fan’s NFT market through selling and buying digital sports cards. It has also partnered with other leagues outside the US such as the Australian Football League
(AFL) to bring digital experiences to the pitches.
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