Best Buy has begun selling Tangem’s crypto hardware wallets across more than 200 US stores. The move puts the Swiss firm’s cold storage devices on mainstream electronics shelves for the first time at this scale.
It is Tangem’s largest US retail expansion to date, adding to its presence at Walmart and Amazon. The rollout lands as more holders move crypto off exchanges and into self-custody.
Crypto Hardware Wallet Demand Climbs After a Record Theft Year
Hardware wallets keep private keys offline, away from exchanges and internet-connected apps. That design has drawn buyers who now grasp the importance of self-custody as platforms keep losing customer funds.
Stolen crypto reached $3.4 billion in 2025, according to Chainalysis. The $1.5 billion Bybit breach ranked as the largest single hack in the industry’s history. That total topped the prior year and renewed scrutiny of how exchanges guard deposits.
Theft also reached individuals, with roughly 158,000 personal wallet compromises last year. Stricter platform rules and identity checks have pushed more users toward self-held keys.
Analysts at Mordor Intelligence expect the hardware wallet market to reach $2.25 billion by 2031. They value it near $720 million in 2026, with retail shoppers driving most sales. That demand has widened the field of best hardware wallets competing for shelf space.
Two Tangem products are on Best Buy shelves. One is a credit card-sized NFC card. The other is the Tangem Ring, a ceramic wearable.
Both keep private keys on a secure chip rather than on a server or phone. Tangem uses backup cards in place of a written recovery phrase, though owners can still import one.
Tangem is not alone in the push. Trezor is simplifying crypto self-custody for newcomers, while Block Inc. has taken its own self-custody Bitcoin wallet to a wide market. Whether big-box distribution turns casual shoppers into self-custody users is the question the industry will watch next.
Bitrue