A Quarter of U.S. Crypto Holders Are Women, Growing More ‘Crypto Curious’

Updated by Ryan James
In Brief
  • Just over a quarter of crypto holders in the United States are women, according to a recent survey from Gemini.
  • According to the survey, some 53% of the “crypto curious” who reported an interest in investing in the asset class are women.
  • On Australia-based crypto exchange BTC Markets, more women started investing in cryptocurrencies on the platform over the past year than men.
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Just over a quarter of crypto holders in the United States are women, according to a recent survey from Gemini.

But while the survey from the U.S. cryptocurrency exchange detailed that females only make up 26% of crypto holders in the U.S., it added that more women are more interested in getting into crypto than men. According to the survey, some 53% of the “crypto curious” who reported an interest in investing in the asset class are women.

Growing female interest in crypto

This latter trend has proven to be the case for another cryptocurrency exchange, BTC Markets, based in Australia. According to a recent report, more women started investing in cryptocurrencies on their platform over the past year than men. While male participation on the platform increased 80% in 2021, that of women increased 172%. Upon signing up, women were also found to make larger initial deposits, averaging $2,381, compared to the $2,060 average deposited by men. 

Highlighting that women have demonstrably been more risk-averse in their investment decisions than men according to behavioral finance studies, the report added that the greater inclusion of women helped to dispel the notion that cryptocurrency trading is only for risk-takers. Regarding that risk aversion, the report also noted that women investors were more likely to self-custody compared to their male counterparts, as the average portfolio size on BTC Markets for women was $2,650, while for men this figure was $3,049. 

Enabling empowerment

One of the leading female voices for crypto in the region has been Becky Smouha, entrepreneur and founder of SuperBabesNFT club, based in Sydney, Australia. After being introduced to the environment by her boyfriend, she discovered it offered her greater opportunity. While acknowledging some difficulties early, she now feels it is her duty to “gently nudge” women into the crypto space. 

“It’s very showy,” she said. “It can be very over complicated as well, and with that male-dominated side, it can be very off-putting for a lot of women.” In spite of that challenge, she emphasized that perseverance had led to greater fulfillment and empowerment. “With the crypto and investing side of things, it can be super empowering especially when you’re managing your own money and learning how to do that properly,” Smouha said.

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