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Phygital Ring, For IRL and the Metaverse, To be Auctioned by Sotheby’s

2 mins
Updated by Nicole Buckler
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In Brief

  • A ring that can be worn in the metaverse as well as in real life will be auctioned by Sotheby's
  • While NFTs are crashing, this might be a more interesting buy
  • The item will be sold alongside some other big-name pieces
  • promo

Phygital sparkly things seem to be the next big thing for NFT lovers. An upcoming auction, hosted by Sotheby’s, is hawking a collection which includes a ring that can be worn in both the metaverse and in real life. It will be auctioned alongside pieces from big names such as Picasso and Salvador Dalí.

The “Art as Jewelry as Art” sale will take place in September. The phygital (spanning both the physical and digital worlds) ring was dreamt up by Francine Ballard of Metagolden.

There are so many new ways to invest. And for NFT enthusiasts, to have both physical items as well as digital items, may be a little more appealing than just holding an NFT.

Says Ballard, “For under-30 consumers, digital assets have become as important as physical ones. Luxury is awakening to that fact now. And this is where our brand sits.”

Named the ‘Ethereum Expedition,’ the ring has no published guide price yet. The buyer of the 1-of-1, emerald and 18 karat gold ring will own the piece in both the metaverse and the physical world. However they can sell the NFT or the physical ring as separate pieces later.

The Ethereum Expedition ring looks like a miniature geodesic dome. The artist says the piece is “inspired by the intercontinental rocket launches that typically span upwards of sixteen hours, which would be curtailed to approximately thirty minutes via up-and-coming space programs like Elon Musk’s SpaceX.”

Phygital Jewelry Paired with NFTs

Metagolden is a platform that sells jewelry anchored to an NFT. They say the aim is to “connect people to a new retail experience where status is measured by scarcity and differentiation, and value is ascribed by return on investment.”

Unisex Blockchain Ring

They say their mission is to “demystify Web3 and provide tangibility to the intangible, while simultaneously turning consumers into investors.”

Metagolden have already been selling their NFT-paired jewelry in the Metaverse. For example, they have their own shop in Decentraland. You can also buy the items at ARTCADE @Fred Segal store. And, at CashLabs Gallery Crypto Valley. There are also some pieces on OpenSea.

Source

If collecting beautiful items is the path to financial freedom, then this is an interesting proposal. The Sotheby’s auction will run from September 24th to October 4th.

Got something to say about phygital jewels or anything else? Write to us or join the discussion in our Telegram channel. You can also catch us on Tik Tok, Facebook, or Twitter.

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Nicole Buckler
Nicole Buckler has been working as an editor and journalist for over 25 years, writing from Sydney, Melbourne, Taipei, London, and Dublin. She now writes from the Gold Coast in Australia. Nicole first bought Bitcoin in 2013 not really understanding what she was doing. She is an accidental HoDLer. Got a story on the culture side of crypto? Email [email protected]
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