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PayPal’s PYUSD Market Cap Drops 40% From Peak, Foul Play Speculated

2 mins
Updated by Harsh Notariya
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In Brief

  • PYUSD's market cap dropped 40% after initial summer growth driven by high-yield incentives from Kamino Finance.
  • Financial incentives tapering off led to the evaporation of PYUSD’s temporary success and adoption spike.
  • PayPal's PYUSD faces challenges; the firm received subpoena from the SEC in November 2023.
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PYUSD, PayPal’s dollar-backed stablecoin, dropped 40% in market cap since its high in August. Data suggests that this high only occurred due to high-yield financial incentives from Kamino Finance and others.

As these incentives tapered off, PYUSD’s summer growth evaporated almost completely.

The Rise and Fall of PYUSD

PayPal’s dollar-linked stablecoin PYUSD is undergoing a drastic decline in market cap. PYUSD was first launched in August 2023, and PayPal was quick to declare it fully backed with fiat. However, the stablecoin failed to win much significant adoption at first, only seeing steady yet meager supply growth.

Read More: How To Buy PayPal Stablecoin (PYUSD)

However, this summer, PYUSD saw a new wave of much larger success. Its market cap rose steadily from July to August, reaching all-time highs. By October, however, nearly all of this growth had faded, and PYUSD lost around 40% of its value from its August peak. What can explain this?

PayPal PYUSD Market Cap
PayPal’s PYUSD Market Cap. Source: CoinMarketCap

Haseeb Qureshi, managing partner at Dragonfly Capital, pointed out a possible cause for this decline via a social media post. Specifically, a big break for PYUSD adoption happened this May when it became supported on Solana’s blockchain. Moreover, Solana-based protocols such as Kamino Finance offered financial incentives with nearly 20% annual returns to use PYUSD.

“PYUSD circulating supply has completely round tripped as the Kamino Finance incentives they were blasting out have tapered off. What’s the lesson here?”, asked Qureshi.

PYUSD Supply and Demand Data
PYUSD Total Value Locked (TVL) Supply and Demand Data. Source: Haseeb Qureshi

In other words, the actual demand for PYUSD continued the same pattern of incremental growth during this period. However, the remarkable increase in supply was largely the byproduct of financial incentives like the ones Kamino and others offered. Without these promises of high yield, the coin’s market cap proved unsustainable, as with similar case studies.

Read More: 7 Best Crypto Platforms To Buy PayPal Stablecoin (PYUSD)

Moreover, PYUSD is also facing other challenges. For instance, PayPal has already received one subpoena over PYUSD; this may not be the end.

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Landon Manning
Landon Manning is a journalist at BeInCrypto, covering a wide range of topics, including international regulation, blockchain technology, market analysis, and Bitcoin. Previously, Landon spent six years as a writer with Bitcoin Magazine and co-authored a Bitcoin maximalist newsletter with 30,000 subscribers. Landon holds a Bachelor of Arts in Philosophy from Sewanee: The University of the South.
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