Nordea has just announced that it plans to launch a Bitcoin ETP in December. The Finnish investment bank is partnering with CoinShares, which will assemble this new asset.
Compared to 2024 projections, the region’s grassroots crypto adoption has been underwhelming in recent months, but its markets are very receptive to new ETPs. A success here could encourage Nordea to launch similar products.
Nordea’s New Bitcoin ETP
Nordea, a Finnish investment bank that’s the largest in the Nordic region, has previously held a certain skepticism towards crypto and Web3.
SponsoredHowever, the recent influx of institutional capital into this sector has been too significant to ignore, and today, the bank announced that it will be offering a Bitcoin ETP in December.
“Nordea has closely monitored trends in cryptocurrencies, but maintained a cautious approach. As the market has matured, Nordea has decided to allow customers to trade in an externally manufactured crypto-linked product on its platforms. The new product is manufactured by CoinShares… and it will be available… in December 2025,” it claimed.
The firm cited more than macroeconomic demand in approving a Bitcoin ETP; it also claimed that new regulatory structures have made the risks seem more manageable.
Although the EU’s MiCA regulations had a rocky launch, an increasing number of firms are obtaining proper licenses without issue.
A New Hub for TradFi-Web3 Integration?
So, what could a new Bitcoin ETP do in 2026, especially when considering today’s outflows? For the moment, this product could signal an attractive trend for the region. Specifically, a year and a half ago, industry experts believed that Northern Europe/Scandinavia was on the cusp of massive new crypto adoption.
Adoption statistics for 2025 have been released; however, none of the nations in this region are leading the charts. Nonetheless, these markets continue to innovate in other ways.
Two months ago, Swedish stock markets began hosting a tranche of Bitcoin and altcoin ETPs, including ones based on Pi Network.
In other words, if this market isn’t winning in grassroots adoption, it could still be a useful hub for Web3-based investments. Nordea has selected Bitcoin for its first crypto ETP, but if it proves successful, it could expand to other cryptocurrencies.
CoinShares, for its part, hasn’t commented publicly on this deal yet, and we don’t know the exact composition of these products.
However, it’s been enjoying a profitable year, and the firm is filing for new altcoin ETFs in global markets. If this trend continues, CoinShares could be open to continuing the partnership.
