Elon Musk halted a planned overhaul to X’s Creator Revenue Sharing program after international creators warned the changes would penalize legitimate English-language accounts.
X Head of Product Nikita Bier had announced the update would take effect on Thursday, weighing impressions from a creator’s home region more heavily to discourage foreign accounts from targeting US and Japanese audiences.
Why Creators Pushed Back
The backlash was swift, with European, African, and small-country creators warning that English-first global content would take the biggest hit.
France-based creator Déborah, who says 43% of her audience is American, asked X (Twitter) to reconsider.
“You’re also penalizing a number of accounts that use the international language without any ill intent,” wrote Déborah.
A Portugal-based user noted that some countries barely have enough local users for meaningful revenue. Bier responded that X welcomes local content but would not send money overseas for American political commentary.
What the Pause Preserves for Crypto
Crypto content on X (Twitter) runs almost entirely in English for a global audience. Analysis of Bitcoin (BTC), Ethereum (ETH), and Decentralized Finance (DeFi) does not follow national borders.
X currently pays creators based on verified Premium impressions regardless of geography, averaging roughly $8.50 per million impressions. The platform doubled its revenue-sharing pool for 2026.
Had the weighting gone live, creators in countries like Kenya, Nigeria, Portugal, or other smaller ad markets would have seen earnings drop despite large US audiences. Musk’s one-line reversal keeps the existing structure intact.
X still aims to curb spam and coordinated engagement farming. A more targeted version of the policy may return, separating bad actors from legitimate global creators.
In the meantime, crypto content incentives on X remain unchanged, with no market or pricing effects expected from the pause.
