During Four.meme’s AMA on May 28, crypto expert EnHeng revealed his approach to meme coin trading on Binance Smart Chain (BSC), emphasizing what really moves the market.
According to EnHeng, the three pillars of a successful meme coin strategy are narrative, emotion, and certainty.
Three Principles for Choosing Meme Coins
EnHeng, a KOL and Chinese community GenZ meme trading legend, was a guest at the recent AMA hosted by the Four.meme meme coin launchpad platform. He emphasized that a profitable meme coin must combine Narrative, Emotion, and Certainty.
He said that a meme coin project with real potential to make big money needs to meet three criteria: “a system-level narrative, the ability to ignite emotion, and fundamental certainty.”
EnHeng further shared that he applied these principles when building a position in BUILDon (B) before the official announcement of the Trump Family Fund. This decision stemmed from recognizing USD1’s ambition within the BNB Chain ecosystem.
The recent surge of USD1, fueled by its airdrop announcement for WLFI holders, partially validates EnHeng’s vision. USD1’s market capitalization has surged, and growing acceptance by CEX platforms signals potential opportunities for related projects.
“He is absolutely optimistic about the combination of WLFI and USD1, and believes they have the potential to reconstruct the stablecoin landscape of BSC, which is a long-term narrative of ‘national-level currency replacement,’” a Four.meme host reiterated EnHeng’s view from the AMA.
Regarding emotion, EnHeng values the FOMO-inducing potential of projects like TST and Mubarak, which ignite user confidence within the BNB Chain ecosystem. He analyzes token structures for certainty, such as checking the top 10 wallets to avoid insider wallet risks, ensuring the project has a solid foundation before investing.
Strategy for Building Positions and Screening Projects
EnHeng focuses on projects with market caps between $20 million and $50 million, a value range he believes avoids excessive FOMO while retaining significant growth potential. He initially enters with a small capital allocation, scaling up if the project shows positive signals. This approach mitigates risks in the meme coin market, highly susceptible to social media hype.
“Don’t buy at the bottom, and don’t chase highs: rational positions = comfortable market value range,” EnHeng said at the AMA.
EnHeng focuses on two key factors when screening projects: the involvement of top KOLs or large wallets and the token distribution structure. He cross-checks the consistency between Twitter “shouts” and on-chain buying data to avoid scenarios of “shouting but not buying.”
EnHeng’s strategy combines technical analysis with market psychology, aligning with the community-driven trend of meme coins. Focusing on mid-cap projects helps him avoid the risks of low-cap coins (prone to manipulation) or high-cap coins (limited growth potential).
With an approach blending analysis and market sentiment, EnHeng’s strategy offers valuable insights for investors in the increasingly competitive and hype-driven meme coin field on BSC.
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