Maxim Magazine Launches NFT Marketplace With xSigma

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In Brief
  • Maxim Magazine has teamed up with xSigma to launch a new NFT marketplace.

  • MaximNFT will launch in the fall and feature digital collectibles from the world of sports, music and movies.

  • Currently, the only announced NFT will feature former NBA player Michael Beasley.

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The Trust Project is an international consortium of news organizations building standards of transparency.

A partnership between Maxim and xSigma has birthed a new non-fungible token (NFT) marketplace. 

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MaximNFT is a new platform launched from a partnership between xSigma and Maxim Magazine. The marketplace is said to grant exclusive access to Maxim’s NFT collections. xSigma, a blockchain R&D laboratory, is a subsidiary of ZK International (Nasdaq: ZKIN). The lab has been developing its own DeFi, NFT, and stablecoin based products. Meanwhile, Maxim magazine is celebrating 25 years in the business and is now available in 75 countries across the globe. The magazine is geared towards younger men and focuses on cars, fashion, lifestyle, and women. It is considered the “safe for work” version of magazines like Playboy. Previous cover models include Angelina Jolie, Christina Aguilera, and Megan Fox. 

The goal of the NFT marketplace is to combine the clout that Maxim’s brand name has with the research and development capabilities of xSigma’s lab. The MaximNFT marketplace will give users the option to buy, sell and mint NFTs that utilize multiple blockchains including Ethereum, Polkadot, and the Binance Smart Chain. 

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Using the power of its 10 million monthly readers, MaximNFT is looking to attract a large base of creators and traders via print, social media, and digital publishing efforts. Behind the scenes, xSigma will be adding in features to include “NFT tokenization,” which will allow traders to sell fractional ownership of their NFTs. This will allow for these unique assets to be broken apart and shared with the cryptocurrency community in what the MaximNFT hopes will be a step to change the industry. 

Maxim NFTs will focus on sports and pop culture

Maxim plans to focus its attention on “sports and celebrities’ collectibles, as well as gaming content.” So far, just one of these collaborations has been confirmed. In a post to Twitter on Sept. 2, MaximNFT announced it had teamed up with former NBA star Michael Beasley. In a post on Instagram, Beasley confirmed that his NFTs will be sold exclusively on MaximNFT starting in November. Unless something else happens first, they will become the first NFTs sold on the platform. 

The press release also stated that the company is confident the rise of gaming and the incorporation of NFTs in the metaverse will continue to grow. MaximNFT also plans to combine the NFT’s minted with AR and VR technology. 

The announcement states that MaximNFT will be going live in Q4 2021 with “a series of NFTs from celebrities, athletes, and brands.”

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Matthew De Saro is a journalist and media personality specializing in sports, gambling, and statistics. Before joining BeInCrypto, his work was featured on Fansided, Forbes, and OutKick. With a background in statistical analysis and a love of writing, he takes an outside-the-box approach to reporting news.

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