Mastercard Debuts Corporate Program for Blockchain & Crypto Startups

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In Brief
  • Mastercard announces corporate program focused on helping cryptocurrency startups.

  • The Start Path startup program will advise blockchain startups and provide them with the tools needed to succeed.

  • The program was designed to “to expand and accelerate innovation around digital asset technology."

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The international payment provider, Mastercard, has announced a Start Path startup program for cryptocurrency companies. 

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In a press release from Mastercard on Tuesday, it was announced that seven different cryptocurrency startups have been chosen to join a new Start Path program focused on companies in the crypto-space. The program offers access to partnership opportunities, guidance, and other tools to help the startups get off on the right foot. 

The seven startups chosen to join the program are Domain Money, GK8, Mintable, STACS, SupraOracles, Taurus and Uphold. According to the press release, the companies will be working together with Mastercard “to expand and accelerate innovation around digital asset technology and make it safer and easier for people and institutions to buy, spend and hold cryptocurrencies and digital assets.”

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According to Mastercard, those in charge of the participating companies have specific needs to address. Namely, issues revolving around the tokenization of assets, the accuracy of data, and digital security will be focused on. Communication between the traditional and digital economy will also be a big part of the program. 

The startups involved

The group of seven companies chosen to participate, despite all operating in the same space, are all rather different. 

Among the lucky few are Mintable, a non-fungible token (NFT) marketplace that supports the minting and sale of both digital and physical assets backed by the blockchain. Listings on Mintable can be things like digital art, music, and metaverse collectibles. Currently, Mintable has NFT collections based on Stan Lee and Paul Walker featured on its platform. Mintable became popular due to the gasless minting process and the ability to accept credit cards. 

Taurus, based out of Switzerland, provides “enterprise-grade infrastructure to manage any digital asset with one single platform,” according to Mastercard. The platform supports cryptocurrency assets, digital currency, and assets that have been tokenized covering asset servicing, custody, issuance, and trading. 

Meanwhile, GK8, out of Israel, is described as “a self-managed end-to-end institutional crypto custody platform that offers a true air-gapped cold vault.” GK8, therefore, has the ability to create, sign and send secure transactions on the blockchain without the need for input from the internet. This pretty much eliminates the risk of any kind of cyberattack

Each of the startups participating operates in a different sub-space on the blockchain and hopes to solve the unique challenges each face.

Disclaimer

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Matthew De Saro is a journalist and media personality specializing in sports, gambling, and statistics. Before joining BeInCrypto, his work was featured on Fansided, Forbes, and OutKick. With a background in statistical analysis and a love of writing, he takes an outside-the-box approach to reporting news.

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