Liverpool FC Players Hit the Blockchain With Sorare Fantasy Football

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In Brief
  • Sorare, the fantasy football game, announces a licensing agreement with Liverpool FC.

  • The partnership will give birth to a series of collectible cards representing the players.

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Sorare, the fantasy football game, concluded a licensing deal with Liverpool FC on Jan. 5.

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The famed Liverpool club becomes the latest club and the first of 2020 to join the digital world with the fantasy football game Sorare.

Liverpool Joins Sorare

Sorare is a fantasy football game where users collect cards featuring professional players. Collectors effectively become managers and can build their own squad around them.

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On Jan. 5, Sorare announced that it had signed a license agreement with Liverpool FC. Sorare will now be able to create digital cards with the images of Liverpool players in its game. There is no information yet on the price for Sadio Mané and Mohamed Salah’s cards.

 Sorare broke the news via Twitter:

“It’s official: the Premier League champion joins Sorare. With Liverpool’s arrival we now have the current champions of the top five European leagues.”

2020 in Review

Sorare sold approximately $6.7 million worth of professional player cards. The site’s trading volume increased from 25,000 euros in December 2019 to approximately $1.7 million in December 2020.

Player cards can exchange hands for substantial amounts. Kylian Mbappé’s solo card holds the sales record at $65,700. The card for Manchester United midfielder Bruno Fernandes sold for $62,000 in December.

Nonfungible.com estimates that users conducted around 100,000 transactions worth 16,000 ETH in 2020.

Just in Time

Signing the digital-entity agreement with Sorare came at the right time. The club announced on its website that effective Jan. 5, its retail stores would be closed until further notice.

This affects the greater Liverpool area stores. Other locations, namely Chester, Belfast, and Dublin, were already closed due to coronavirus quarantine restrictions.

Sorare has been busy in the last few months. Liverpool joins FC Internazionale Milano in December, a month after FC Bayern Munich inked its own deal.

Turkish club Fenerbahce S.K was the last of a formidable list of signings in 2020.

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James Hydzik is a finance and technology writer and editor based in Kyiv, Ukraine. He is especially interested in the development of regulation in the face of increasingly rapid technological change. He previously covered the CEE region for Financial Times banking and FDI magazines. An ardent believer in gut renovating eastern Europe one flat at a time, he currently holds more home renovation gear than crypto.

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